Video ad insertion platform IT enables marketers to serve different advertisements to each viewer based on consumer insights and ad campaign results. Increasing demand for OTT platforms, technological advances, and an increase in the number of internet users are all boosting the video ad insertion platform industry. Furthermore, the 6-second ad is gaining attention on various social media sites. According to new research from the Advertising Research Foundation, six-second TV advertisements attract 8% to 11% more attention per second as compared to longer ads.
This report contains market size and forecasts of Video Ad Insertion Platform in Global, including the following market information:
Global Video Ad Insertion Platform Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Video Ad Insertion Platform market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Web-based Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Video Ad Insertion Platform include Vidillion, Microsoft Corporation, IBM Corporation, Adobe, Inc., Marin Software, Advance LLC., RSG Systems, Inc., Bidtellect, Inc. and Mvix, Inc., etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Video Ad Insertion Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Video Ad Insertion Platform Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Video Ad Insertion Platform Market Segment Percentages, by Type, 2021 (%)
Web-based
App-based
Global Video Ad Insertion Platform Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Video Ad Insertion Platform Market Segment Percentages, by Application, 2021 (%)
Healthcare
Government
Manufacturing
BFSI
Media and Entertainment
IT and Telecom
Others
Global Video Ad Insertion Platform Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Video Ad Insertion Platform Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Video Ad Insertion Platform revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Video Ad Insertion Platform revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Vidillion
Microsoft Corporation
IBM Corporation
Adobe, Inc.
Marin Software
Advance LLC.
RSG Systems, Inc.
Bidtellect, Inc.
Mvix, Inc.
Sizmek, Inc.
SRAX, Inc.