Global Soy based Formula Breast Milk Substitute Market
Report Overview
Breastmilk substitute (BMS): any food being marketed or otherwise represen ... Read More
TABLE OF CONTENTS 1 Research Methodology and Statistical Scope 1.1 Market Definition and Statistical Scope of Milk based Formula Breast Milk Substitute 1.2 Key Market Segments 1.2.1 Milk based Formula Breast Milk Substitute Segment by Type 1.2.2 Milk based Formula Breast Milk Substitute Segment by Application 1.3 Methodology & Sources of Information 1.3.1 Research Methodology 1.3.2 Research Process 1.3.3 Market Breakdown and Data Triangulation 1.3.4 Base Year 1.3.5 Report Assumptions & Caveats 2 Milk based Formula Breast Milk Substitute Market Overview 2.1 Global Market Overview 2.1.1 Global Milk based Formula Breast Milk Substitute Market Size (M USD) Estimates and Forecasts (2017-2028) 2.1.2 Global Milk based Formula Breast Milk Substitute Sales Estimates and Forecasts (2017-2028) 2.2 Market Segment Executive Summary 2.3 Global Market Size by Region 3 Milk based Formula Breast Milk Substitute Market Competitive Landscape 3.1 Global Milk based Formula Breast Milk Substitute Sales by Manufacturers (2017-2022) 3.2 Global Milk based Formula Breast Milk Substitute Revenue Market Share by Manufacturers (2017-2022) 3.3 Milk based Formula Breast Milk Substitute Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 3.4 Global Milk based Formula Breast Milk Substitute Average Price by Manufacturers (2017-2022) 3.5 Manufacturers Milk based Formula Breast Milk Substitute Sales Sites, Area Served, Product Type 3.6 Milk based Formula Breast Milk Substitute Market Competitive Situation and Trends 3.6.1 Milk based Formula Breast Milk Substitute Market Concentration Rate 3.6.2 Global 5 and 10 Largest Milk based Formula Breast Milk Substitute Players Market Share by Revenue 3.6.3 Mergers & Acquisitions, Expansion 4 Milk based Formula Breast Milk Substitute Industry Chain Analysis 4.1 Milk based Formula Breast Milk Substitute Industry Chain Analysis 4.2 Market Overview and Market Concentration Analysis of Key Raw Materials 4.3 Midstream Market Analysis 4.4 Downstream Customer Analysis 5 The Development and Dynamics of Milk based Formula Breast Milk Substitute Market 5.1 Key Development Trends 5.2 Driving Factors 5.3 Market Challenges 5.4 Market Restraints 5.5 Industry News 5.5.1 New Product Developments 5.5.2 Mergers & Acquisitions 5.5.3 Expansions 5.5.4 Collaboration/Supply Contracts 5.6 Industry Policies 6 Milk based Formula Breast Milk Substitute Market Segmentation by Type 6.1 Evaluation Matrix of Segment Market Development Potential (Type) 6.2 Global Milk based Formula Breast Milk Substitute Sales Market Share by Type (2017-2022) 6.3 Global Milk based Formula Breast Milk Substitute Market Size Market Share by Type (2017-2022) 6.4 Global Milk based Formula Breast Milk Substitute Price by Type (2017-2022) 7 Milk based Formula Breast Milk Substitute Market Segmentation by Application 7.1 Evaluation Matrix of Segment Market Development Potential (Application) 7.2 Global Milk based Formula Breast Milk Substitute Market Sales by Application (2017-2022) 7.3 Global Milk based Formula Breast Milk Substitute Market Size (M USD) by Application (2017-2022) 7.4 Global Milk based Formula Breast Milk Substitute Sales Growth Rate by Application (2017-2022) 8 Milk based Formula Breast Milk Substitute Market Segmentation by Region 8.1 Global Milk based Formula Breast Milk Substitute Sales by Region 8.1.1 Global Milk based Formula Breast Milk Substitute Sales by Region 8.1.2 Global Milk based Formula Breast Milk Substitute Sales Market Share by Region 8.2 North America 8.2.1 North America Milk based Formula Breast Milk Substitute Sales by Country 8.2.2 U.S. 8.2.3 Canada 8.2.4 Mexico 8.3 Europe 8.3.1 Europe Milk based Formula Breast Milk Substitute Sales by Country 8.3.2 Germany 8.3.3 France 8.3.4 U.K. 8.3.5 Italy 8.3.6 Russia 8.4 Asia Pacific 8.4.1 Asia Pacific Milk based Formula Breast Milk Substitute Sales by Region 8.4.2 China 8.4.3 Japan 8.4.4 South Korea 8.4.5 India 8.4.6 Southeast Asia 8.5 South America 8.5.1 South America Milk based Formula Breast Milk Substitute Sales by Country 8.5.2 Brazil 8.5.3 Argentina 8.5.4 Columbia 8.6 Middle East and Africa 8.6.1 Middle East and Africa Milk based Formula Breast Milk Substitute Sales by Region 8.6.2 Saudi Arabia 8.6.3 UAE 8.6.4 Egypt 8.6.5 Nigeria 8.6.6 South Africa 9 Key Companies Profiled 9.1 Danone 9.1.1 Danone Milk based Formula Breast Milk Substitute Basic Information 9.1.2 Danone Milk based Formula Breast Milk Substitute Product Overview 9.1.3 Danone Milk based Formula Breast Milk Substitute Product Market Performance 9.1.4 Danone Business Overview 9.1.5 Danone Milk based Formula Breast Milk Substitute SWOT Analysis 9.1.6 Danone Recent Developments 9.2 Nestle 9.2.1 Nestle Milk based Formula Breast Milk Substitute Basic Information 9.2.2 Nestle Milk based Formula Breast Milk Substitute Product Overview 9.2.3 Nestle Milk based Formula Breast Milk Substitute Product Market Performance 9.2.4 Nestle Business Overview 9.2.5 Nestle Milk based Formula Breast Milk Substitute SWOT Analysis 9.2.6 Nestle Recent Developments 9.3 Abbott Nutrition 9.3.1 Abbott Nutrition Milk based Formula Breast Milk Substitute Basic Information 9.3.2 Abbott Nutrition Milk based Formula Breast Milk Substitute Product Overview 9.3.3 Abbott Nutrition Milk based Formula Breast Milk Substitute Product Market Performance 9.3.4 Abbott Nutrition Business Overview 9.3.5 Abbott Nutrition Milk based Formula Breast Milk Substitute SWOT Analysis 9.3.6 Abbott Nutrition Recent Developments 9.4 Mead Johnson (Reckitt Benckiser) 9.4.1 Mead Johnson (Reckitt Benckiser) Milk based Formula Breast Milk Substitute Basic Information 9.4.2 Mead Johnson (Reckitt Benckiser) Milk based Formula Breast Milk Substitute Product Overview 9.4.3 Mead Johnson (Reckitt Benckiser) Milk based Formula Breast Milk Substitute Product Market Performance 9.4.4 Mead Johnson (Reckitt Benckiser) Business Overview 9.4.5 Mead Johnson (Reckitt Benckiser) Milk based Formula Breast Milk Substitute SWOT Analysis 9.4.6 Mead Johnson (Reckitt Benckiser) Recent Developments 9.5 Kraft Heinz 9.5.1 Kraft Heinz Milk based Formula Breast Milk Substitute Basic Information 9.5.2 Kraft Heinz Milk based Formula Breast Milk Substitute Product Overview 9.5.3 Kraft Heinz Milk based Formula Breast Milk Substitute Product Market Performance 9.5.4 Kraft Heinz Business Overview 9.5.5 Kraft Heinz Milk based Formula Breast Milk Substitute SWOT Analysis 9.5.6 Kraft Heinz Recent Developments 10 Milk based Formula Breast Milk Substitute Market Forecast by Region 10.1 Global Milk based Formula Breast Milk Substitute Market Size Forecast 10.2 Global Milk based Formula Breast Milk Substitute Market Forecast by Region 10.2.1 North America Market Size Forecast by Country 10.2.2 Europe Milk based Formula Breast Milk Substitute Market Size Forecast by Country 10.2.3 Asia Pacific Milk based Formula Breast Milk Substitute Market Size Forecast by Region 10.2.4 South America Milk based Formula Breast Milk Substitute Market Size Forecast by Country 10.2.5 Middle East and Africa Forecasted Consumption of Milk based Formula Breast Milk Substitute by Country 11 Forecast Market by Type and by Application (2022-2028) 11.1 Global Milk based Formula Breast Milk Substitute Market Forecast by Type (2022-2028) 11.1.1 Global Forecasted Sales of Milk based Formula Breast Milk Substitute by Type (2022-2028) 11.1.2 Global Milk based Formula Breast Milk Substitute Market Size Forecast by Type (2022-2028) 11.1.3 Global Forecasted Price of Milk based Formula Breast Milk Substitute by Type (2022-2028) 11.2 Global Milk based Formula Breast Milk Substitute Market Forecast by Application (2022-2028) 11.2.1 Global Milk based Formula Breast Milk Substitute Sales (K Units) Forecast by Application 11.2.2 Global Milk based Formula Breast Milk Substitute Market Size (M USD) Forecast by Application (2022-2028) 12 Conclusion and Key Findings
LIST OF TABLES Table 1. Introduction of the Type Table 2. Introduction of the Application Table 3. Market Size (M USD) Segment Executive Summary Table 4. Milk based Formula Breast Milk Substitute Market Size (M USD) Comparison by Region (M USD) Table 5. Global Milk based Formula Breast Milk Substitute Sales (K Units) by Manufacturers (2017-2022) Table 6. Global Milk based Formula Breast Milk Substitute Sales Market Share by Manufacturers (2017-2022) Table 7. Global Milk based Formula Breast Milk Substitute Revenue (M USD) by Manufacturers (2017-2022) Table 8. Global Milk based Formula Breast Milk Substitute Revenue Share by Manufacturers (2017-2022) Table 9. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Milk based Formula Breast Milk Substitute as of 2021) Table 10. Global Market Milk based Formula Breast Milk Substitute Average Price (USD/Unit) of Key Manufacturers (2017-2022) Table 11. Manufacturers Milk based Formula Breast Milk Substitute Sales Sites and Area Served Table 12. Manufacturers Milk based Formula Breast Milk Substitute Product Type Table 13. Global Milk based Formula Breast Milk Substitute Manufacturers Market Concentration Ratio (CR5 and HHI) Table 14. Mergers & Acquisitions, Expansion Plans Table 15. Industry Chain Map of Milk based Formula Breast Milk Substitute Table 16. Raw Materials Table 17. Midstream Market Analysis Table 18. Downstream Customer Analysis Table 19. Key Development Trends Table 20. Driving Factors Table 21. Milk based Formula Breast Milk Substitute Market Challenges Table 22. Market Restraints Table 23. Global Milk based Formula Breast Milk Substitute Sales by Type (K Units) Table 24. Global Milk based Formula Breast Milk Substitute Market Size by Type (M USD) Table 25. Global Milk based Formula Breast Milk Substitute Sales (K Units) by Type (2017-2022) Table 26. Global Milk based Formula Breast Milk Substitute Sales Market Share by Type (2017-2022) Table 27. Global Milk based Formula Breast Milk Substitute Market Size (M USD) by Type (2017-2022) Table 28. Global Milk based Formula Breast Milk Substitute Market Size Share by Type (2017-2022) Table 29. Global Milk based Formula Breast Milk Substitute Price (USD/Unit) by Type (2017-2022) Table 30. Global Milk based Formula Breast Milk Substitute Sales (K Units) by Application Table 31. Global Milk based Formula Breast Milk Substitute Market Size by Application Table 32. Global Milk based Formula Breast Milk Substitute Sales by Application (2017-2022) & (K Units) Table 33. Global Milk based Formula Breast Milk Substitute Sales Market Share by Application (2017-2022) Table 34. Global Milk based Formula Breast Milk Substitute Sales by Application (2017-2022) & (M USD) Table 35. Global Milk based Formula Breast Milk Substitute Market Share by Application (2017-2022) Table 36. Global Milk based Formula Breast Milk Substitute Sales Growth Rate by Application (2017-2022) Table 37. Global Milk based Formula Breast Milk Substitute Sales by Region (2017-2022) & (K Units) Table 38. Global Milk based Formula Breast Milk Substitute Sales Market Share by Region (2017-2022) Table 39. North America Milk based Formula Breast Milk Substitute Sales by Country (2017-2022) & (K Units) Table 40. Europe Milk based Formula Breast Milk Substitute Sales by Country (2017-2022) & (K Units) Table 41. Asia Pacific Milk based Formula Breast Milk Substitute Sales by Region (2017-2022) & (K Units) Table 42. South America Milk based Formula Breast Milk Substitute Sales by Country (2017-2022) & (K Units) Table 43. Middle East and Africa Milk based Formula Breast Milk Substitute Sales by Region (2017-2022) & (K Units) Table 44. Danone Milk based Formula Breast Milk Substitute Basic Information Table 45. Danone Milk based Formula Breast Milk Substitute Product Overview Table 46. Danone Milk based Formula Breast Milk Substitute Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2022) Table 47. Danone Business Overview Table 48. Danone Milk based Formula Breast Milk Substitute SWOT Analysis Table 49. Danone Recent Developments Table 50. Nestle Milk based Formula Breast Milk Substitute Basic Information Table 51. Nestle Milk based Formula Breast Milk Substitute Product Overview Table 52. Nestle Milk based Formula Breast Milk Substitute Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2022) Table 53. Nestle Business Overview Table 54. Nestle Milk based Formula Breast Milk Substitute SWOT Analysis Table 55. Nestle Recent Developments Table 56. Abbott Nutrition Milk based Formula Breast Milk Substitute Basic Information Table 57. Abbott Nutrition Milk based Formula Breast Milk Substitute Product Overview Table 58. Abbott Nutrition Milk based Formula Breast Milk Substitute Sales (K Units), Market Size (M USD), Price (USD/Unit) and Gross Margin (2017-2022) Table 59. Abbott Nutrition Business Overview Table 60. Abbott Nutrition Milk based Formula Breast Milk Substitute SWOT Analysis Table 61. Abbott Nutrition Recent Developments Table 62. Mead Johnson (Reckitt Benckiser) Milk based Formula Breast Milk Substitute Basic Information Table 63. Mead Johnson (Reckitt Benckiser) Milk based Formula Breast Milk Substitute Product Overview Table 64. Mead Johnson (Reckitt Benckiser) Milk based Formula Breast Milk Substitute Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2022) Table 65. Mead Johnson (Reckitt Benckiser) Business Overview Table 66. Mead Johnson (Reckitt Benckiser) Milk based Formula Breast Milk Substitute SWOT Analysis Table 67. Mead Johnson (Reckitt Benckiser) Recent Developments Table 68. Kraft Heinz Milk based Formula Breast Milk Substitute Basic Information Table 69. Kraft Heinz Milk based Formula Breast Milk Substitute Product Overview Table 70. Kraft Heinz Milk based Formula Breast Milk Substitute Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2022) Table 71. Kraft Heinz Business Overview Table 72. Kraft Heinz Milk based Formula Breast Milk Substitute SWOT Analysis Table 73. Kraft Heinz Recent Developments Table 74. Global Milk based Formula Breast Milk Substitute Sales Forecast by Region (K Units) Table 75. Global Milk based Formula Breast Milk Substitute Market Size Forecast by Region (M USD) Table 76. North America Milk based Formula Breast Milk Substitute Sales Forecast by Country (2022-2028) & (K Units) Table 77. North America Milk based Formula Breast Milk Substitute Market Size Forecast by Country (2022-2028) & (M USD) Table 78. Europe Milk based Formula Breast Milk Substitute Sales Forecast by Country (2022-2028) & (K Units) Table 79. Europe Milk based Formula Breast Milk Substitute Market Size Forecast by Country (2022-2028) & (M USD) Table 80. Asia Pacific Milk based Formula Breast Milk Substitute Sales Forecast by Region (2022-2028) & (K Units) Table 81. Asia Pacific Milk based Formula Breast Milk Substitute Market Size Forecast by Region (2022-2028) & (M USD) Table 82. South America Milk based Formula Breast Milk Substitute Sales Forecast by Country (2022-2028) & (K Units) Table 83. South America Milk based Formula Breast Milk Substitute Market Size Forecast by Country (2022-2028) & (M USD) Table 84. Middle East and Africa Milk based Formula Breast Milk Substitute Consumption Forecast by Country (2022-2028) & (Units) Table 85. Middle East and Africa Milk based Formula Breast Milk Substitute Market Size Forecast by Country (2022-2028) & (M USD) Table 86. Global Milk based Formula Breast Milk Substitute Sales Forecast by Type (2022-2028) & (K Units) Table 87. Global Milk based Formula Breast Milk Substitute Market Size Forecast by Type (2022-2028) & (M USD) Table 88. Global Milk based Formula Breast Milk Substitute Price Forecast by Type (2022-2028) & (USD/Unit) Table 89. Global Milk based Formula Breast Milk Substitute Sales (K Units) Forecast by Application (2022-2028) Table 90. Global Milk based Formula Breast Milk Substitute Market Size Forecast by Application (2022-2028) & (M USD) LIST OF FIGURES Figure 1. Product Picture of Milk based Formula Breast Milk Substitute Figure 2. Data Triangulation Figure 3. Key Caveats Figure 4. Global Milk based Formula Breast Milk Substitute Market Size (M USD), 2017-2028 Figure 5. Global Milk based Formula Breast Milk Substitute Market Size (M USD) (2017-2028) Figure 6. Global Milk based Formula Breast Milk Substitute Sales (K Units) & (2017-2028) Figure 7. Evaluation Matrix of Segment Market Development Potential (Type) Figure 8. Evaluation Matrix of Segment Market Development Potential (Application) Figure 9. Evaluation Matrix of Regional Market Development Potential Figure 10. Milk based Formula Breast Milk Substitute Market Size (M USD) by Country (M USD) Figure 11. Milk based Formula Breast Milk Substitute Sales Share by Manufacturers in 2020 Figure 12. Global Milk based Formula Breast Milk Substitute Revenue Share by Manufacturers in 2020 Figure 13. Milk based Formula Breast Milk Substitute Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2017 VS 2021 Figure 14. Global Market Milk based Formula Breast Milk Substitute Average Price (USD/Unit) of Key Manufacturers in 2020 Figure 15. The Global 5 and 10 Largest Players: Market Share by Milk based Formula Breast Milk Substitute Revenue in 2021 Figure 16. Evaluation Matrix of Segment Market Development Potential (Type) Figure 17. Global Milk based Formula Breast Milk Substitute Market Share by Type Figure 18. Sales Market Share of Milk based Formula Breast Milk Substitute by Type (2017-2022) Figure 19. Sales Market Share of Milk based Formula Breast Milk Substitute by Type in 2021 Figure 20. Market Size Share of Milk based Formula Breast Milk Substitute by Type (2017-2022) Figure 21. Market Size Market Share of Milk based Formula Breast Milk Substitute by Type in 2020 Figure 22. Evaluation Matrix of Segment Market Development Potential (Application) Figure 23. Global Milk based Formula Breast Milk Substitute Market Share by Application Figure 24. Global Milk based Formula Breast Milk Substitute Sales Market Share by Application (2017-2022) Figure 25. Global Milk based Formula Breast Milk Substitute Sales Market Share by Application in 2021 Figure 26. Global Milk based Formula Breast Milk Substitute Market Share by Application (2017-2022) Figure 27. Global Milk based Formula Breast Milk Substitute Market Share by Application in 2020 Figure 28. Global Milk based Formula Breast Milk Substitute Sales Growth Rate by Application (2017-2022) Figure 29. Global Milk based Formula Breast Milk Substitute Sales Market Share by Region (2017-2022) Figure 30. North America Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 31. North America Milk based Formula Breast Milk Substitute Sales Market Share by Country in 2020 Figure 32. U.S. Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 33. Canada Milk based Formula Breast Milk Substitute Sales (K Units) and Growth Rate (2017-2022) Figure 34. Mexico Milk based Formula Breast Milk Substitute Sales (Units) and Growth Rate (2017-2022) Figure 35. Europe Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 36. Europe Milk based Formula Breast Milk Substitute Sales Market Share by Country in 2020 Figure 37. Germany Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 38. France Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 39. U.K. Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 40. Italy Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 41. Russia Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 42. Asia Pacific Milk based Formula Breast Milk Substitute Sales and Growth Rate (K Units) Figure 43. Asia Pacific Milk based Formula Breast Milk Substitute Sales Market Share by Region in 2020 Figure 44. China Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 45. Japan Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 46. South Korea Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 47. India Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 48. Southeast Asia Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 49. South America Milk based Formula Breast Milk Substitute Sales and Growth Rate (K Units) Figure 50. South America Milk based Formula Breast Milk Substitute Sales Market Share by Country in 2020 Figure 51. Brazil Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 52. Argentina Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 53. Columbia Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 54. Middle East and Africa Milk based Formula Breast Milk Substitute Sales and Growth Rate (K Units) Figure 55. Middle East and Africa Milk based Formula Breast Milk Substitute Sales Market Share by Region in 2020 Figure 56. Saudi Arabia Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 57. UAE Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 58. Egypt Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 59. Nigeria Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 60. South Africa Milk based Formula Breast Milk Substitute Sales and Growth Rate (2017-2022) & (K Units) Figure 61. Global Milk based Formula Breast Milk Substitute Sales Forecast by Volume (2017-2028) & (K Units) Figure 62. Global Milk based Formula Breast Milk Substitute Market Size Forecast by Value (2017-2028) & (M USD) Figure 63. Global Milk based Formula Breast Milk Substitute Sales Market Share Forecast by Type (2022-2028) Figure 64. Global Milk based Formula Breast Milk Substitute Market Share Forecast by Type (2022-2028) Figure 65. Global Milk based Formula Breast Milk Substitute Sales Forecast by Application (2022-2028) Figure 66. Global Milk based Formula Breast Milk Substitute Market Share Forecast by Application (2022-2028)
Danone Nestle Abbott Nutrition Mead Johnson (Reckitt Benckiser) Kraft Heinz
Report Overview
Breastmilk substitute (BMS): any food being marketed or otherwise represen ... Read More
Report Overview
Breastmilk substitute (BMS): any food being marketed or otherwise represen ... Read More
Report Overview
Breastmilk substitute (BMS): any food being marketed or otherwise represen ... Read More
Report Overview
Gut and digestive health are central to overall human health, which connect ... Read More