Global Search Engine Marketing Market Research Report 2023

Report ID: 1915754 | Published Date: Jan 2025 | No. of Page: 91 | Base Year: 2024 | Rating: 3.7 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Search Engine Marketing Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Pay-per-click
        1.2.3 Cost Per Impression
        1.2.4 Search Analytics
        1.2.5 Web Analytics
    1.3 Market by Application
        1.3.1 Global Search Engine Marketing Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Mobile
        1.3.3 PC
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Search Engine Marketing Market Perspective (2017-2028)
    2.2 Search Engine Marketing Growth Trends by Region
        2.2.1 Search Engine Marketing Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Search Engine Marketing Historic Market Size by Region (2017-2022)
        2.2.3 Search Engine Marketing Forecasted Market Size by Region (2023-2028)
    2.3 Search Engine Marketing Market Dynamics
        2.3.1 Search Engine Marketing Industry Trends
        2.3.2 Search Engine Marketing Market Drivers
        2.3.3 Search Engine Marketing Market Challenges
        2.3.4 Search Engine Marketing Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Search Engine Marketing Players by Revenue
        3.1.1 Global Top Search Engine Marketing Players by Revenue (2017-2022)
        3.1.2 Global Search Engine Marketing Revenue Market Share by Players (2017-2022)
    3.2 Global Search Engine Marketing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Search Engine Marketing Revenue
    3.4 Global Search Engine Marketing Market Concentration Ratio
        3.4.1 Global Search Engine Marketing Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Search Engine Marketing Revenue in 2021
    3.5 Search Engine Marketing Key Players Head office and Area Served
    3.6 Key Players Search Engine Marketing Product Solution and Service
    3.7 Date of Enter into Search Engine Marketing Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Search Engine Marketing Breakdown Data by Type
    4.1 Global Search Engine Marketing Historic Market Size by Type (2017-2022)
    4.2 Global Search Engine Marketing Forecasted Market Size by Type (2023-2028)
5 Search Engine Marketing Breakdown Data by Application
    5.1 Global Search Engine Marketing Historic Market Size by Application (2017-2022)
    5.2 Global Search Engine Marketing Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Search Engine Marketing Market Size (2017-2028)
    6.2 North America Search Engine Marketing Market Size by Country (2017-2022)
    6.3 North America Search Engine Marketing Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Search Engine Marketing Market Size (2017-2028)
    7.2 Europe Search Engine Marketing Market Size by Country (2017-2022)
    7.3 Europe Search Engine Marketing Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Search Engine Marketing Market Size (2017-2028)
    8.2 Asia-Pacific Search Engine Marketing Market Size by Country (2017-2022)
    8.3 Asia-Pacific Search Engine Marketing Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Search Engine Marketing Market Size (2017-2028)
    9.2 Latin America Search Engine Marketing Market Size by Country (2017-2022)
    9.3 Latin America Search Engine Marketing Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Search Engine Marketing Market Size (2017-2028)
    10.2 Middle East & Africa Search Engine Marketing Market Size by Country (2017-2022)
    10.3 Middle East & Africa Search Engine Marketing Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Google
        11.1.1 Google Company Detail
        11.1.2 Google Business Overview
        11.1.3 Google Search Engine Marketing Introduction
        11.1.4 Google Revenue in Search Engine Marketing Business (2017-2022)
        11.1.5 Google Recent Development
    11.2 Bing
        11.2.1 Bing Company Detail
        11.2.2 Bing Business Overview
        11.2.3 Bing Search Engine Marketing Introduction
        11.2.4 Bing Revenue in Search Engine Marketing Business (2017-2022)
        11.2.5 Bing Recent Development
    11.3 Baidu
        11.3.1 Baidu Company Detail
        11.3.2 Baidu Business Overview
        11.3.3 Baidu Search Engine Marketing Introduction
        11.3.4 Baidu Revenue in Search Engine Marketing Business (2017-2022)
        11.3.5 Baidu Recent Development
    11.4 Yahoo！
        11.4.1 Yahoo！ Company Detail
        11.4.2 Yahoo！ Business Overview
        11.4.3 Yahoo！ Search Engine Marketing Introduction
        11.4.4 Yahoo！ Revenue in Search Engine Marketing Business (2017-2022)
        11.4.5 Yahoo！ Recent Development
    11.5 Sogou
        11.5.1 Sogou Company Detail
        11.5.2 Sogou Business Overview
        11.5.3 Sogou Search Engine Marketing Introduction
        11.5.4 Sogou Revenue in Search Engine Marketing Business (2017-2022)
        11.5.5 Sogou Recent Development
    11.6 Yandex
        11.6.1 Yandex Company Detail
        11.6.2 Yandex Business Overview
        11.6.3 Yandex Search Engine Marketing Introduction
        11.6.4 Yandex Revenue in Search Engine Marketing Business (2017-2022)
        11.6.5 Yandex Recent Development
    11.7 Naver
        11.7.1 Naver Company Detail
        11.7.2 Naver Business Overview
        11.7.3 Naver Search Engine Marketing Introduction
        11.7.4 Naver Revenue in Search Engine Marketing Business (2017-2022)
        11.7.5 Naver Recent Development
    11.8 Seznam
        11.8.1 Seznam Company Detail
        11.8.2 Seznam Business Overview
        11.8.3 Seznam Search Engine Marketing Introduction
        11.8.4 Seznam Revenue in Search Engine Marketing Business (2017-2022)
        11.8.5 Seznam Recent Development
    11.9 DuckDuckGo
        11.9.1 DuckDuckGo Company Detail
        11.9.2 DuckDuckGo Business Overview
        11.9.3 DuckDuckGo Search Engine Marketing Introduction
        11.9.4 DuckDuckGo Revenue in Search Engine Marketing Business (2017-2022)
        11.9.5 DuckDuckGo Recent Development
    11.10 Alibaba
        11.10.1 Alibaba Company Detail
        11.10.2 Alibaba Business Overview
        11.10.3 Alibaba Search Engine Marketing Introduction
        11.10.4 Alibaba Revenue in Search Engine Marketing Business (2017-2022)
        11.10.5 Alibaba Recent Development
    11.11 360
        11.11.1 360 Company Detail
        11.11.2 360 Business Overview
        11.11.3 360 Search Engine Marketing Introduction
        11.11.4 360 Revenue in Search Engine Marketing Business (2017-2022)
        11.11.5 360 Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Search Engine Marketing Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Pay-per-click
    Table 3. Key Players of Cost Per Impression
    Table 4. Key Players of Search Analytics
    Table 5. Key Players of Web Analytics
    Table 6. Global Search Engine Marketing Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 7. Global Search Engine Marketing Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 8. Global Search Engine Marketing Market Size by Region (2017-2022) & (US$ Million)
    Table 9. Global Search Engine Marketing Market Share by Region (2017-2022)
    Table 10. Global Search Engine Marketing Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 11. Global Search Engine Marketing Market Share by Region (2023-2028)
    Table 12. Search Engine Marketing Market Trends
    Table 13. Search Engine Marketing Market Drivers
    Table 14. Search Engine Marketing Market Challenges
    Table 15. Search Engine Marketing Market Restraints
    Table 16. Global Search Engine Marketing Revenue by Players (2017-2022) & (US$ Million)
    Table 17. Global Search Engine Marketing Market Share by Players (2017-2022)
    Table 18. Global Top Search Engine Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Search Engine Marketing as of 2021)
    Table 19. Ranking of Global Top Search Engine Marketing Companies by Revenue (US$ Million) in 2021
    Table 20. Global 5 Largest Players Market Share by Search Engine Marketing Revenue (CR5 and HHI) & (2017-2022)
    Table 21. Key Players Headquarters and Area Served
    Table 22. Key Players Search Engine Marketing Product Solution and Service
    Table 23. Date of Enter into Search Engine Marketing Market
    Table 24. Mergers & Acquisitions, Expansion Plans
    Table 25. Global Search Engine Marketing Market Size by Type (2017-2022) & (US$ Million)
    Table 26. Global Search Engine Marketing Revenue Market Share by Type (2017-2022)
    Table 27. Global Search Engine Marketing Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 28. Global Search Engine Marketing Revenue Market Share by Type (2023-2028)
    Table 29. Global Search Engine Marketing Market Size by Application (2017-2022) & (US$ Million)
    Table 30. Global Search Engine Marketing Revenue Market Share by Application (2017-2022)
    Table 31. Global Search Engine Marketing Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 32. Global Search Engine Marketing Revenue Market Share by Application (2023-2028)
    Table 33. North America Search Engine Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 34. North America Search Engine Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 35. Europe Search Engine Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 36. Europe Search Engine Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 37. Asia-Pacific Search Engine Marketing Market Size by Region (2017-2022) & (US$ Million)
    Table 38. Asia-Pacific Search Engine Marketing Market Size by Region (2023-2028) & (US$ Million)
    Table 39. Latin America Search Engine Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 40. Latin America Search Engine Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 41. Middle East & Africa Search Engine Marketing Market Size by Country (2017-2022) & (US$ Million)
    Table 42. Middle East & Africa Search Engine Marketing Market Size by Country (2023-2028) & (US$ Million)
    Table 43. Google Company Detail
    Table 44. Google Business Overview
    Table 45. Google Search Engine Marketing Product
    Table 46. Google Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 47. Google Recent Development
    Table 48. Bing Company Detail
    Table 49. Bing Business Overview
    Table 50. Bing Search Engine Marketing Product
    Table 51. Bing Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 52. Bing Recent Development
    Table 53. Baidu Company Detail
    Table 54. Baidu Business Overview
    Table 55. Baidu Search Engine Marketing Product
    Table 56. Baidu Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 57. Baidu Recent Development
    Table 58. Yahoo！ Company Detail
    Table 59. Yahoo！ Business Overview
    Table 60. Yahoo！ Search Engine Marketing Product
    Table 61. Yahoo！ Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 62. Yahoo！ Recent Development
    Table 63. Sogou Company Detail
    Table 64. Sogou Business Overview
    Table 65. Sogou Search Engine Marketing Product
    Table 66. Sogou Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 67. Sogou Recent Development
    Table 68. Yandex Company Detail
    Table 69. Yandex Business Overview
    Table 70. Yandex Search Engine Marketing Product
    Table 71. Yandex Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 72. Yandex Recent Development
    Table 73. Naver Company Detail
    Table 74. Naver Business Overview
    Table 75. Naver Search Engine Marketing Product
    Table 76. Naver Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 77. Naver Recent Development
    Table 78. Seznam Company Detail
    Table 79. Seznam Business Overview
    Table 80. Seznam Search Engine Marketing Product
    Table 81. Seznam Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 82. Seznam Recent Development
    Table 83. DuckDuckGo Company Detail
    Table 84. DuckDuckGo Business Overview
    Table 85. DuckDuckGo Search Engine Marketing Product
    Table 86. DuckDuckGo Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 87. DuckDuckGo Recent Development
    Table 88. Alibaba Company Detail
    Table 89. Alibaba Business Overview
    Table 90. Alibaba Search Engine Marketing Product
    Table 91. Alibaba Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 92. Alibaba Recent Development
    Table 93. 360 Company Detail
    Table 94. 360 Business Overview
    Table 95. 360 Search Engine MarketingProduct
    Table 96. 360 Revenue in Search Engine Marketing Business (2017-2022) & (US$ Million)
    Table 97. 360 Recent Development
    Table 98. Research Programs/Design for This Report
    Table 99. Key Data Information from Secondary Sources
    Table 100. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Search Engine Marketing Market Share by Type: 2021 VS 2028
    Figure 2. Pay-per-click Features
    Figure 3. Cost Per Impression Features
    Figure 4. Search Analytics Features
    Figure 5. Web Analytics Features
    Figure 6. Global Search Engine Marketing Market Share by Application in 2021 & 2028
    Figure 7. Mobile Case Studies
    Figure 8. PC Case Studies
    Figure 9. Search Engine Marketing Report Years Considered
    Figure 10. Global Search Engine Marketing Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 11. Global Search Engine Marketing Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 12. Global Search Engine Marketing Market Share by Region: 2021 VS 2028
    Figure 13. Global Search Engine Marketing Market Share by Players in 2021
    Figure 14. Global Top Search Engine Marketing Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Search Engine Marketing as of 2021)
    Figure 15. The Top 10 and 5 Players Market Share by Search Engine Marketing Revenue in 2021
    Figure 16. North America Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 17. North America Search Engine Marketing Market Share by Country (2017-2028)
    Figure 18. United States Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. Canada Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. Europe Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. Europe Search Engine Marketing Market Share by Country (2017-2028)
    Figure 22. Germany Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. France Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. U.K. Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Italy Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Russia Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Nordic Countries Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Asia-Pacific Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Asia-Pacific Search Engine Marketing Market Share by Region (2017-2028)
    Figure 30. China Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Japan Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. South Korea Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Southeast Asia Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. India Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Australia Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Latin America Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Latin America Search Engine Marketing Market Share by Country (2017-2028)
    Figure 38. Mexico Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Brazil Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Middle East & Africa Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Middle East & Africa Search Engine Marketing Market Share by Country (2017-2028)
    Figure 42. Turkey Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Saudi Arabia Search Engine Marketing Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Google Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 45. Bing Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 46. Baidu Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 47. Yahoo！ Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 48. Sogou Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 49. Yandex Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 50. Naver Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 51. Seznam Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 52. DuckDuckGo Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 53. Alibaba Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 54. 360 Revenue Growth Rate in Search Engine Marketing Business (2017-2022)
    Figure 55. Bottom-up and Top-down Approaches for This Report
    Figure 56. Data Triangulation
    Figure 57. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Google
Bing
Baidu
Yahoo！
Sogou
Yandex
Naver
Seznam
DuckDuckGo
Alibaba
360
Frequently Asked Questions
Search Engine Marketing report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Search Engine Marketing report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Search Engine Marketing report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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