Global Pay-per-click (PPC) Advertising Market Research Report 2024

Report ID: 1915737 | Published Date: Jan 2025 | No. of Page: 81 | Base Year: 2024 | Rating: 3.7 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Pay-per-click (PPC) Advertising Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Flat-rate PPC
        1.2.3 Bid-based PPC
    1.3 Market by Application
        1.3.1 Global Pay-per-click (PPC) Advertising Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Middle and Small-sized Enterprise
        1.3.3 Large-scale Enterprise
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Pay-per-click (PPC) Advertising Market Perspective (2017-2028)
    2.2 Pay-per-click (PPC) Advertising Growth Trends by Region
        2.2.1 Pay-per-click (PPC) Advertising Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Pay-per-click (PPC) Advertising Historic Market Size by Region (2017-2022)
        2.2.3 Pay-per-click (PPC) Advertising Forecasted Market Size by Region (2023-2028)
    2.3 Pay-per-click (PPC) Advertising Market Dynamics
        2.3.1 Pay-per-click (PPC) Advertising Industry Trends
        2.3.2 Pay-per-click (PPC) Advertising Market Drivers
        2.3.3 Pay-per-click (PPC) Advertising Market Challenges
        2.3.4 Pay-per-click (PPC) Advertising Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Pay-per-click (PPC) Advertising Players by Revenue
        3.1.1 Global Top Pay-per-click (PPC) Advertising Players by Revenue (2017-2022)
        3.1.2 Global Pay-per-click (PPC) Advertising Revenue Market Share by Players (2017-2022)
    3.2 Global Pay-per-click (PPC) Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Pay-per-click (PPC) Advertising Revenue
    3.4 Global Pay-per-click (PPC) Advertising Market Concentration Ratio
        3.4.1 Global Pay-per-click (PPC) Advertising Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Pay-per-click (PPC) Advertising Revenue in 2021
    3.5 Pay-per-click (PPC) Advertising Key Players Head office and Area Served
    3.6 Key Players Pay-per-click (PPC) Advertising Product Solution and Service
    3.7 Date of Enter into Pay-per-click (PPC) Advertising Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Pay-per-click (PPC) Advertising Breakdown Data by Type
    4.1 Global Pay-per-click (PPC) Advertising Historic Market Size by Type (2017-2022)
    4.2 Global Pay-per-click (PPC) Advertising Forecasted Market Size by Type (2023-2028)
5 Pay-per-click (PPC) Advertising Breakdown Data by Application
    5.1 Global Pay-per-click (PPC) Advertising Historic Market Size by Application (2017-2022)
    5.2 Global Pay-per-click (PPC) Advertising Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Pay-per-click (PPC) Advertising Market Size (2017-2028)
    6.2 North America Pay-per-click (PPC) Advertising Market Size by Country (2017-2022)
    6.3 North America Pay-per-click (PPC) Advertising Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Pay-per-click (PPC) Advertising Market Size (2017-2028)
    7.2 Europe Pay-per-click (PPC) Advertising Market Size by Country (2017-2022)
    7.3 Europe Pay-per-click (PPC) Advertising Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Pay-per-click (PPC) Advertising Market Size (2017-2028)
    8.2 Asia-Pacific Pay-per-click (PPC) Advertising Market Size by Country (2017-2022)
    8.3 Asia-Pacific Pay-per-click (PPC) Advertising Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Pay-per-click (PPC) Advertising Market Size (2017-2028)
    9.2 Latin America Pay-per-click (PPC) Advertising Market Size by Country (2017-2022)
    9.3 Latin America Pay-per-click (PPC) Advertising Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Pay-per-click (PPC) Advertising Market Size (2017-2028)
    10.2 Middle East & Africa Pay-per-click (PPC) Advertising Market Size by Country (2017-2022)
    10.3 Middle East & Africa Pay-per-click (PPC) Advertising Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Google
        11.1.1 Google Company Detail
        11.1.2 Google Business Overview
        11.1.3 Google Pay-per-click (PPC) Advertising Introduction
        11.1.4 Google Revenue in Pay-per-click (PPC) Advertising Business (2017-2022)
        11.1.5 Google Recent Development
    11.2 Bing
        11.2.1 Bing Company Detail
        11.2.2 Bing Business Overview
        11.2.3 Bing Pay-per-click (PPC) Advertising Introduction
        11.2.4 Bing Revenue in Pay-per-click (PPC) Advertising Business (2017-2022)
        11.2.5 Bing Recent Development
    11.3 Yahoo
        11.3.1 Yahoo Company Detail
        11.3.2 Yahoo Business Overview
        11.3.3 Yahoo Pay-per-click (PPC) Advertising Introduction
        11.3.4 Yahoo Revenue in Pay-per-click (PPC) Advertising Business (2017-2022)
        11.3.5 Yahoo Recent Development
    11.4 Ask.com
        11.4.1 Ask.com Company Detail
        11.4.2 Ask.com Business Overview
        11.4.3 Ask.com Pay-per-click (PPC) Advertising Introduction
        11.4.4 Ask.com Revenue in Pay-per-click (PPC) Advertising Business (2017-2022)
        11.4.5 Ask.com Recent Development
    11.5 AOL.com
        11.5.1 AOL.com Company Detail
        11.5.2 AOL.com Business Overview
        11.5.3 AOL.com Pay-per-click (PPC) Advertising Introduction
        11.5.4 AOL.com Revenue in Pay-per-click (PPC) Advertising Business (2017-2022)
        11.5.5 AOL.com Recent Development
    11.6 Baidu
        11.6.1 Baidu Company Detail
        11.6.2 Baidu Business Overview
        11.6.3 Baidu Pay-per-click (PPC) Advertising Introduction
        11.6.4 Baidu Revenue in Pay-per-click (PPC) Advertising Business (2017-2022)
        11.6.5 Baidu Recent Development
    11.7 Wolframalpha
        11.7.1 Wolframalpha Company Detail
        11.7.2 Wolframalpha Business Overview
        11.7.3 Wolframalpha Pay-per-click (PPC) Advertising Introduction
        11.7.4 Wolframalpha Revenue in Pay-per-click (PPC) Advertising Business (2017-2022)
        11.7.5 Wolframalpha Recent Development
    11.8 DuckDuckGo
        11.8.1 DuckDuckGo Company Detail
        11.8.2 DuckDuckGo Business Overview
        11.8.3 DuckDuckGo Pay-per-click (PPC) Advertising Introduction
        11.8.4 DuckDuckGo Revenue in Pay-per-click (PPC) Advertising Business (2017-2022)
        11.8.5 DuckDuckGo Recent Development
    11.9 Sogou
        11.9.1 Sogou Company Detail
        11.9.2 Sogou Business Overview
        11.9.3 Sogou Pay-per-click (PPC) Advertising Introduction
        11.9.4 Sogou Revenue in Pay-per-click (PPC) Advertising Business (2017-2022)
        11.9.5 Sogou Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Pay-per-click (PPC) Advertising Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Flat-rate PPC
    Table 3. Key Players of Bid-based PPC
    Table 4. Global Pay-per-click (PPC) Advertising Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 5. Global Pay-per-click (PPC) Advertising Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Pay-per-click (PPC) Advertising Market Size by Region (2017-2022) & (US$ Million)
    Table 7. Global Pay-per-click (PPC) Advertising Market Share by Region (2017-2022)
    Table 8. Global Pay-per-click (PPC) Advertising Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 9. Global Pay-per-click (PPC) Advertising Market Share by Region (2023-2028)
    Table 10. Pay-per-click (PPC) Advertising Market Trends
    Table 11. Pay-per-click (PPC) Advertising Market Drivers
    Table 12. Pay-per-click (PPC) Advertising Market Challenges
    Table 13. Pay-per-click (PPC) Advertising Market Restraints
    Table 14. Global Pay-per-click (PPC) Advertising Revenue by Players (2017-2022) & (US$ Million)
    Table 15. Global Pay-per-click (PPC) Advertising Market Share by Players (2017-2022)
    Table 16. Global Top Pay-per-click (PPC) Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Pay-per-click (PPC) Advertising as of 2021)
    Table 17. Ranking of Global Top Pay-per-click (PPC) Advertising Companies by Revenue (US$ Million) in 2021
    Table 18. Global 5 Largest Players Market Share by Pay-per-click (PPC) Advertising Revenue (CR5 and HHI) & (2017-2022)
    Table 19. Key Players Headquarters and Area Served
    Table 20. Key Players Pay-per-click (PPC) Advertising Product Solution and Service
    Table 21. Date of Enter into Pay-per-click (PPC) Advertising Market
    Table 22. Mergers & Acquisitions, Expansion Plans
    Table 23. Global Pay-per-click (PPC) Advertising Market Size by Type (2017-2022) & (US$ Million)
    Table 24. Global Pay-per-click (PPC) Advertising Revenue Market Share by Type (2017-2022)
    Table 25. Global Pay-per-click (PPC) Advertising Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 26. Global Pay-per-click (PPC) Advertising Revenue Market Share by Type (2023-2028)
    Table 27. Global Pay-per-click (PPC) Advertising Market Size by Application (2017-2022) & (US$ Million)
    Table 28. Global Pay-per-click (PPC) Advertising Revenue Market Share by Application (2017-2022)
    Table 29. Global Pay-per-click (PPC) Advertising Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 30. Global Pay-per-click (PPC) Advertising Revenue Market Share by Application (2023-2028)
    Table 31. North America Pay-per-click (PPC) Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 32. North America Pay-per-click (PPC) Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 33. Europe Pay-per-click (PPC) Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 34. Europe Pay-per-click (PPC) Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 35. Asia-Pacific Pay-per-click (PPC) Advertising Market Size by Region (2017-2022) & (US$ Million)
    Table 36. Asia-Pacific Pay-per-click (PPC) Advertising Market Size by Region (2023-2028) & (US$ Million)
    Table 37. Latin America Pay-per-click (PPC) Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 38. Latin America Pay-per-click (PPC) Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 39. Middle East & Africa Pay-per-click (PPC) Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 40. Middle East & Africa Pay-per-click (PPC) Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 41. Google Company Detail
    Table 42. Google Business Overview
    Table 43. Google Pay-per-click (PPC) Advertising Product
    Table 44. Google Revenue in Pay-per-click (PPC) Advertising Business (2017-2022) & (US$ Million)
    Table 45. Google Recent Development
    Table 46. Bing Company Detail
    Table 47. Bing Business Overview
    Table 48. Bing Pay-per-click (PPC) Advertising Product
    Table 49. Bing Revenue in Pay-per-click (PPC) Advertising Business (2017-2022) & (US$ Million)
    Table 50. Bing Recent Development
    Table 51. Yahoo Company Detail
    Table 52. Yahoo Business Overview
    Table 53. Yahoo Pay-per-click (PPC) Advertising Product
    Table 54. Yahoo Revenue in Pay-per-click (PPC) Advertising Business (2017-2022) & (US$ Million)
    Table 55. Yahoo Recent Development
    Table 56. Ask.com Company Detail
    Table 57. Ask.com Business Overview
    Table 58. Ask.com Pay-per-click (PPC) Advertising Product
    Table 59. Ask.com Revenue in Pay-per-click (PPC) Advertising Business (2017-2022) & (US$ Million)
    Table 60. Ask.com Recent Development
    Table 61. AOL.com Company Detail
    Table 62. AOL.com Business Overview
    Table 63. AOL.com Pay-per-click (PPC) Advertising Product
    Table 64. AOL.com Revenue in Pay-per-click (PPC) Advertising Business (2017-2022) & (US$ Million)
    Table 65. AOL.com Recent Development
    Table 66. Baidu Company Detail
    Table 67. Baidu Business Overview
    Table 68. Baidu Pay-per-click (PPC) Advertising Product
    Table 69. Baidu Revenue in Pay-per-click (PPC) Advertising Business (2017-2022) & (US$ Million)
    Table 70. Baidu Recent Development
    Table 71. Wolframalpha Company Detail
    Table 72. Wolframalpha Business Overview
    Table 73. Wolframalpha Pay-per-click (PPC) Advertising Product
    Table 74. Wolframalpha Revenue in Pay-per-click (PPC) Advertising Business (2017-2022) & (US$ Million)
    Table 75. Wolframalpha Recent Development
    Table 76. DuckDuckGo Company Detail
    Table 77. DuckDuckGo Business Overview
    Table 78. DuckDuckGo Pay-per-click (PPC) Advertising Product
    Table 79. DuckDuckGo Revenue in Pay-per-click (PPC) Advertising Business (2017-2022) & (US$ Million)
    Table 80. DuckDuckGo Recent Development
    Table 81. Sogou Company Detail
    Table 82. Sogou Business Overview
    Table 83. Sogou Pay-per-click (PPC) Advertising Product
    Table 84. Sogou Revenue in Pay-per-click (PPC) Advertising Business (2017-2022) & (US$ Million)
    Table 85. Sogou Recent Development
    Table 86. Research Programs/Design for This Report
    Table 87. Key Data Information from Secondary Sources
    Table 88. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Pay-per-click (PPC) Advertising Market Share by Type: 2021 VS 2028
    Figure 2. Flat-rate PPC Features
    Figure 3. Bid-based PPC Features
    Figure 4. Global Pay-per-click (PPC) Advertising Market Share by Application in 2021 & 2028
    Figure 5. Middle and Small-sized Enterprise Case Studies
    Figure 6. Large-scale Enterprise Case Studies
    Figure 7. Pay-per-click (PPC) Advertising Report Years Considered
    Figure 8. Global Pay-per-click (PPC) Advertising Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 9. Global Pay-per-click (PPC) Advertising Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 10. Global Pay-per-click (PPC) Advertising Market Share by Region: 2021 VS 2028
    Figure 11. Global Pay-per-click (PPC) Advertising Market Share by Players in 2021
    Figure 12. Global Top Pay-per-click (PPC) Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Pay-per-click (PPC) Advertising as of 2021)
    Figure 13. The Top 10 and 5 Players Market Share by Pay-per-click (PPC) Advertising Revenue in 2021
    Figure 14. North America Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 15. North America Pay-per-click (PPC) Advertising Market Share by Country (2017-2028)
    Figure 16. United States Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 17. Canada Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 18. Europe Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. Europe Pay-per-click (PPC) Advertising Market Share by Country (2017-2028)
    Figure 20. Germany Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. France Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. U.K. Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. Italy Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Russia Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Nordic Countries Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Asia-Pacific Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Asia-Pacific Pay-per-click (PPC) Advertising Market Share by Region (2017-2028)
    Figure 28. China Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Japan Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. South Korea Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Southeast Asia Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. India Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Australia Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Latin America Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Latin America Pay-per-click (PPC) Advertising Market Share by Country (2017-2028)
    Figure 36. Mexico Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Brazil Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Middle East & Africa Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Middle East & Africa Pay-per-click (PPC) Advertising Market Share by Country (2017-2028)
    Figure 40. Turkey Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Saudi Arabia Pay-per-click (PPC) Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Google Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2017-2022)
    Figure 43. Bing Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2017-2022)
    Figure 44. Yahoo Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2017-2022)
    Figure 45. Ask.com Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2017-2022)
    Figure 46. AOL.com Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2017-2022)
    Figure 47. Baidu Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2017-2022)
    Figure 48. Wolframalpha Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2017-2022)
    Figure 49. DuckDuckGo Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2017-2022)
    Figure 50. Sogou Revenue Growth Rate in Pay-per-click (PPC) Advertising Business (2017-2022)
    Figure 51. Bottom-up and Top-down Approaches for This Report
    Figure 52. Data Triangulation
    Figure 53. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Google
Bing
Yahoo
Ask.com
AOL.com
Baidu
Wolframalpha
DuckDuckGo
Sogou
Frequently Asked Questions
Pay-per-click (PPC) Advertising report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Pay-per-click (PPC) Advertising report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Pay-per-click (PPC) Advertising report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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