Global and United States Interactive Advertising Market Report & Forecast 2023-2028

Report ID: 1835800 | Published Date: Jan 2025 | No. of Page: 101 | Base Year: 2024 | Rating: 4.3 | Webstory: Check our Web story
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1 Study Coverage
    1.1 Interactive Advertising Revenue in Interactive Advertising Business (2017-2022) & (US$ Million) Introduction
    1.2 Global Interactive Advertising Outlook 2017 VS 2022 VS 2028
        1.2.1 Global Interactive Advertising Market Size for the Year 2017-2028
        1.2.2 Global Interactive Advertising Market Size for the Year 2017-2028
    1.3 Interactive Advertising Market Size, United States VS Global, 2017 VS 2022 VS 2028
        1.3.1 The Market Share of United States Interactive Advertising in Global, 2017 VS 2022 VS 2028
        1.3.2 The Growth Rate of Interactive Advertising Market Size, United States VS Global, 2017 VS 2022 VS 2028
    1.4 Interactive Advertising Market Dynamics
        1.4.1 Interactive Advertising Industry Trends
        1.4.2 Interactive Advertising Market Drivers
        1.4.3 Interactive Advertising Market Challenges
        1.4.4 Interactive Advertising Market Restraints
    1.5 Study Objectives
    1.6 Years Considered
2 Interactive Advertising by Type
    2.1 Interactive Advertising Market Segment by Type
        2.1.1 Online Interactive Advertising
        2.1.2 Offline Interactive Advertising
    2.2 Global Interactive Advertising Market Size by Type (2017, 2022 & 2028)
    2.3 Global Interactive Advertising Market Size by Type (2017-2028)
    2.4 United States Interactive Advertising Market Size by Type (2017, 2022 & 2028)
    2.5 United States Interactive Advertising Market Size by Type (2017-2028)
3 Interactive Advertising by Application
    3.1 Interactive Advertising Market Segment by Application
        3.1.1 Retail and Consumer Goods
        3.1.2 BFSI
        3.1.3 IT & Telecommunication
        3.1.4 Media and Entertainment
        3.1.5 Travel
        3.1.6 Transportation
        3.1.7 Supply Chain and Logistics
        3.1.8 Healthcare
        3.1.9 Energy & Power and Utilities
    3.2 Global Interactive Advertising Market Size by Application (2017, 2022 & 2028)
    3.3 Global Interactive Advertising Market Size by Application (2017-2028)
    3.4 United States Interactive Advertising Market Size by Application (2017, 2022 & 2028)
    3.5 United States Interactive Advertising Market Size by Application (2017-2028)
4 Global Interactive Advertising Competitor Landscape by Company
    4.1 Global Interactive Advertising Market Size by Company
        4.1.1 Top Global Interactive Advertising Companies Ranked by Revenue (2021)
        4.1.2 Global Interactive Advertising Revenue by Player (2017-2022)
    4.2 Global Interactive Advertising Concentration Ratio (CR)
        4.2.1 Interactive Advertising Market Concentration Ratio (CR) (2017-2022)
        4.2.2 Global Top 5 and Top 10 Largest Companies of Interactive Advertising in 2021
        4.2.3 Global Interactive Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    4.3 Global Interactive Advertising Headquarters, Revenue in Interactive Advertising Business (2017-2022) & (US$ Million) Type
        4.3.1 Global Interactive Advertising Headquarters and Area Served
        4.3.2 Global Interactive Advertising Companies Revenue in Interactive Advertising Business (2017-2022) & (US$ Million) Type
        4.3.3 Date of International Companies Enter into Interactive Advertising Market
    4.4 Companies Mergers & Acquisitions, Expansion Plans
    4.5 United States Interactive Advertising Market Size by Company
        4.5.1 Top Interactive Advertising Players in United States, Ranked by Revenue (2021)
        4.5.2 United States Interactive Advertising Revenue by Players (2020, 2021 & 2022)
5 Global Interactive Advertising Market Size by Region
    5.1 Global Interactive Advertising Market Size by Region: 2017 VS 2022 VS 2028
    5.2 Global Interactive Advertising Market Size by Region (2017-2028)
        5.2.1 Global Interactive Advertising Market Size by Region: 2017-2022
        5.2.2 Global Interactive Advertising Market Size by Region (2023-2028)
6 Segment in Region Level & Country Level
    6.1 North America
        6.1.1 North America Interactive Advertising Market Size YoY Growth 2017-2028
        6.1.2 North America Interactive Advertising Market Facts & Figures by Country (2017, 2022 & 2028)
        6.1.3 U.S.
        6.1.4 Canada
    6.2 Asia-Pacific
        6.2.1 Asia-Pacific Interactive Advertising Market Size YoY Growth 2017-2028
        6.2.2 Asia-Pacific Interactive Advertising Market Facts & Figures by Region (2017, 2022 & 2028)
        6.2.3 China
        6.2.4 Japan
        6.2.5 South Korea
        6.2.6 India
        6.2.7 Australia
        6.2.8 Taiwan
        6.2.9 Indonesia
        6.2.10 Thailand
        6.2.11 Malaysia
        6.2.12 Philippines
    6.3 Europe
        6.3.1 Europe Interactive Advertising Market Size YoY Growth 2017-2028
        6.3.2 Europe Interactive Advertising Market Facts & Figures by Country (2017, 2022 & 2028)
        6.3.3 Germany
        6.3.4 France
        6.3.5 U.K.
        6.3.6 Italy
        6.3.7 Russia
    6.4 Latin America
        6.4.1 Latin America Interactive Advertising Market Size YoY Growth 2017-2028
        6.4.2 Latin America Interactive Advertising Market Facts & Figures by Country (2017, 2022 & 2028)
        6.4.3 Mexico
        6.4.4 Brazil
        6.4.5 Argentina
    6.5 Middle East and Africa
        6.5.1 Middle East and Africa Interactive Advertising Market Size YoY Growth 2017-2028
        6.5.2 Middle East and Africa Interactive Advertising Market Facts & Figures by Country (2017, 2022 & 2028)
        6.5.3 Turkey
        6.5.4 Saudi Arabia
        6.5.5 U.A.E
7 Company Profiles
    7.1 Grey Advertising
        7.1.1 Grey Advertising Company Details
        7.1.2 Grey Advertising Business Overview
        7.1.3 Grey Advertising Interactive Advertising Introduction
        7.1.4 Grey Advertising Revenue in Interactive Advertising Business (2017-2022)
        7.1.5 Grey Advertising Recent Development
    7.2 Wieden+Kennedy
        7.2.1 Wieden+Kennedy Company Details
        7.2.2 Wieden+Kennedy Business Overview
        7.2.3 Wieden+Kennedy Interactive Advertising Introduction
        7.2.4 Wieden+Kennedy Revenue in Interactive Advertising Business (2017-2022)
        7.2.5 Wieden+Kennedy Recent Development
    7.3 Butler
        7.3.1 Butler Company Details
        7.3.2 Butler Business Overview
        7.3.3 Butler Interactive Advertising Introduction
        7.3.4 Butler Revenue in Interactive Advertising Business (2017-2022)
        7.3.5 Butler Recent Development
    7.4 Shine
        7.4.1 Shine Company Details
        7.4.2 Shine Business Overview
        7.4.3 Shine Interactive Advertising Introduction
        7.4.4 Shine Revenue in Interactive Advertising Business (2017-2022)
        7.4.5 Shine Recent Development
    7.5 Stern & Partners
        7.5.1 Stern & Partners Company Details
        7.5.2 Stern & Partners Business Overview
        7.5.3 Stern & Partners Interactive Advertising Introduction
        7.5.4 Stern & Partners Revenue in Interactive Advertising Business (2017-2022)
        7.5.5 Stern & Partners Recent Development
    7.6 Ogilvy & Mather
        7.6.1 Ogilvy & Mather Company Details
        7.6.2 Ogilvy & Mather Business Overview
        7.6.3 Ogilvy & Mather Interactive Advertising Introduction
        7.6.4 Ogilvy & Mather Revenue in Interactive Advertising Business (2017-2022)
        7.6.5 Ogilvy & Mather Recent Development
    7.7 BBDO
        7.7.1 BBDO Company Details
        7.7.2 BBDO Business Overview
        7.7.3 BBDO Interactive Advertising Introduction
        7.7.4 BBDO Revenue in Interactive Advertising Business (2017-2022)
        7.7.5 BBDO Recent Development
    7.8 Crispin Porter + Bogusky
        7.8.1 Crispin Porter + Bogusky Company Details
        7.8.2 Crispin Porter + Bogusky Business Overview
        7.8.3 Crispin Porter + Bogusky Interactive Advertising Introduction
        7.8.4 Crispin Porter + Bogusky Revenue in Interactive Advertising Business (2017-2022)
        7.8.5 Crispin Porter + Bogusky Recent Development
    7.9 The Martin Agency
        7.9.1 The Martin Agency Company Details
        7.9.2 The Martin Agency Business Overview
        7.9.3 The Martin Agency Interactive Advertising Introduction
        7.9.4 The Martin Agency Revenue in Interactive Advertising Business (2017-2022)
        7.9.5 The Martin Agency Recent Development
    7.10 Deutsch
        7.10.1 Deutsch Company Details
        7.10.2 Deutsch Business Overview
        7.10.3 Deutsch Interactive Advertising Introduction
        7.10.4 Deutsch Revenue in Interactive Advertising Business (2017-2022)
        7.10.5 Deutsch Recent Development
    7.11 Droga5
        7.11.1 Droga5 Company Details
        7.11.2 Droga5 Business Overview
        7.11.3 Droga5 Interactive Advertising Introduction
        7.11.4 Droga5 Revenue in Interactive Advertising Business (2017-2022)
        7.11.5 Droga5 Recent Development
    7.12 Mullen Advertising
        7.12.1 Mullen Advertising Company Details
        7.12.2 Mullen Advertising Business Overview
        7.12.3 Mullen Advertising Interactive Advertising Introduction
        7.12.4 Mullen Advertising Revenue in Interactive Advertising Business (2017-2022)
        7.12.5 Mullen Advertising Recent Development
8 Research Findings and Conclusion
9 Appendix
    9.1 Research Methodology
        9.1.1 Methodology/Research Approach
        9.1.2 Data Source
    9.2 Author Details
    9.3 Disclaimer

List of Tables
    Table 1. Interactive Advertising Market Size United States VS Global, CAGR (2017 VS 2022 VS 2028)
    Table 2. Interactive Advertising Market Trends
    Table 3. Interactive Advertising Market Drivers
    Table 4. Interactive Advertising Market Challenges
    Table 5. Interactive Advertising Market Restraints
    Table 6. Global Interactive Advertising Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 7. United States Interactive Advertising Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 8. Global Interactive Advertising Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 9. United States Interactive Advertising Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 10. Top Interactive Advertising Companies in Global Market, Ranking by Revenue (2021)
    Table 11. Global Interactive Advertising Revenue by Player, (US$ Million), 2017-2022
    Table 12. Global Interactive Advertising Revenue Share by Player, 2017-2022
    Table 13. Global Interactive Advertising Companies Market Concentration Ratio (CR5 and HHI)
    Table 14. Global Interactive Advertising by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Interactive Advertising as of 2021)
    Table 15. Top Players of Interactive Advertising in Global Market, Headquarters and Area Served
    Table 16. Companies Revenue in Interactive Advertising Business (2017-2022) & (US$ Million) Type
    Table 17. Date of International Companies Enter into Interactive Advertising Market
    Table 18. Companies Mergers & Acquisitions, Expansion Plans
    Table 19. Top Interactive Advertising Players in United States Market, Ranking by Revenue (2021)
    Table 20. United States Interactive Advertising Revenue by Players, (US$ Million), 2020, 2021 & 2022
    Table 21. United States Interactive Advertising Revenue Share by Players, 2020, 2021 & 2022
    Table 22. Global Interactive Advertising Market Size by Region (US$ Million): 2017 VS 2022 VS 2028
    Table 23. Global Interactive Advertising Market Size by Region (2017-2022) & (US$ Million)
    Table 24. Global Interactive Advertising Market Size Forecast by Region (2023-2028) & (US$ Million)
    Table 25. North America Interactive Advertising Sales in Value by Country (2017-2028) & (US$ Million)
    Table 26. Asia Pacific Interactive Advertising Sales in Value by Region (2017-2028) & (US$ Million)
    Table 27. Europe Interactive Advertising Sales in Value by Country (2017-2028) & (US$ Million)
    Table 28. Latin Americaa Interactive Advertising Sales in Value by Country (2017-2028) & (US$ Million)
    Table 29. Middle East and Africa Interactive Advertising Sales in Value by Country (2017-2028) & (US$ Million)
    Table 30. Grey Advertising Company Details
    Table 31. Grey Advertising Business Overview
    Table 32. Grey Advertising Interactive Advertising Product
    Table 33. Grey Advertising Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 34. Grey Advertising Recent Development
    Table 35. Wieden+Kennedy Company Details
    Table 36. Wieden+Kennedy Business Overview
    Table 37. Wieden+Kennedy Interactive Advertising Product
    Table 38. Wieden+Kennedy Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 39. Wieden+Kennedy Recent Development
    Table 40. Butler Company Details
    Table 41. Butler Business Overview
    Table 42. Butler Interactive Advertising Product
    Table 43. Butler Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 44. Butler Recent Development
    Table 45. Shine Company Details
    Table 46. Shine Business Overview
    Table 47. Shine Interactive Advertising Product
    Table 48. Shine Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 49. Shine Recent Development
    Table 50. Stern & Partners Company Details
    Table 51. Stern & Partners Business Overview
    Table 52. Stern & Partners Interactive Advertising Product
    Table 53. Stern & Partners Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 54. Stern & Partners Recent Development
    Table 55. Ogilvy & Mather Company Details
    Table 56. Ogilvy & Mather Business Overview
    Table 57. Ogilvy & Mather Interactive Advertising Product
    Table 58. Ogilvy & Mather Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 59. Ogilvy & Mather Recent Development
    Table 60. BBDO Company Details
    Table 61. BBDO Business Overview
    Table 62. BBDO Interactive Advertising Product
    Table 63. BBDO Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 64. BBDO Recent Development
    Table 65. Crispin Porter + Bogusky Company Details
    Table 66. Crispin Porter + Bogusky Business Overview
    Table 67. Crispin Porter + Bogusky Interactive Advertising Product
    Table 68. Crispin Porter + Bogusky Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 69. Crispin Porter + Bogusky Recent Development
    Table 70. The Martin Agency Company Details
    Table 71. The Martin Agency Business Overview
    Table 72. The Martin Agency Interactive Advertising Product
    Table 73. The Martin Agency Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 74. The Martin Agency Recent Development
    Table 75. Deutsch Company Details
    Table 76. Deutsch Business Overview
    Table 77. Deutsch Interactive Advertising Product
    Table 78. Deutsch Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 79. Deutsch Recent Development
    Table 80. Droga5 Company Details
    Table 81. Droga5 Business Overview
    Table 82. Droga5 Interactive Advertising Product
    Table 83. Droga5 Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 84. Droga5 Recent Development
    Table 85. Mullen Advertising Company Details
    Table 86. Mullen Advertising Business Overview
    Table 87. Mullen Advertising Interactive Advertising Product
    Table 88. Mullen Advertising Revenue in Interactive Advertising Business (2017-2022) & (US$ Million)
    Table 89. Mullen Advertising Recent Development
    Table 90. Research Programs/Design for This Report
    Table 91. Key Data Information from Secondary Sources
    Table 92. Key Data Information from Primary Sources
List of Figures
    Figure 1. Interactive Advertising Product Picture
    Figure 2. Global Interactive Advertising Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 3. Global Interactive Advertising Market Size 2017-2028 (US$ Million)
    Figure 4. United States Interactive Advertising Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 5. United States Interactive Advertising Market Size 2017-2028 (US$ Million)
    Figure 6. United States Interactive Advertising Market Share in Global 2017-2028
    Figure 7. Interactive Advertising Report Years Considered
    Figure 8. Product Picture of Online Interactive Advertising
    Figure 9. Product Picture of Offline Interactive Advertising
    Figure 10. Global Interactive Advertising Market Share by Type in 2022 & 2028
    Figure 11. Global Interactive Advertising Market Size by Type (2017-2028) & (US$ Million)
    Figure 12. Global Interactive Advertising Market Share by Type (2017-2028)
    Figure 13. United States Interactive Advertising Market Share by Type in 2022 & 2028
    Figure 14. United States Interactive Advertising Market Size by Type (2017-2028) & (US$ Million)
    Figure 15. United States Interactive Advertising Market Share by Type (2017-2028)
    Figure 16. Product Picture of Retail and Consumer Goods
    Figure 17. Product Picture of BFSI
    Figure 18. Product Picture of IT & Telecommunication
    Figure 19. Product Picture of Media and Entertainment
    Figure 20. Product Picture of Travel
    Figure 21. Product Picture of Transportation
    Figure 22. Product Picture of Supply Chain and Logistics
    Figure 23. Product Picture of Healthcare
    Figure 24. Product Picture of Energy & Power and Utilities
    Figure 25. Global Interactive Advertising Market Share by Application in 2022 & 2028
    Figure 26. Global Interactive Advertising Market Size by Application (2017-2028) & (US$ Million)
    Figure 27. Global Interactive Advertising Market Share by Application (2017-2028)
    Figure 28. United States Interactive Advertising Market Share by Application in 2022 & 2028
    Figure 29. United States Interactive Advertising Market Size by Application (2017-2028) & (US$ Million)
    Figure 30. United States Interactive Advertising Market Share by Application (2017-2028)
    Figure 31. North America Interactive Advertising Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 32. U.S. Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 33. Canada Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 34. Europe Interactive Advertising Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 35. Germany Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 36. France Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 37. U.K. Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 38. Italy Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 39. Russia Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 40. Asia-Pacific Interactive Advertising Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 41. China Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 42. Japan Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 43. South Korea Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 44. India Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 45. Australia Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 46. Taiwan Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 47. Indonesia Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 48. Thailand Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 49. Malaysia Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 50. Philippines Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 51. Latin America Interactive Advertising Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 52. Mexico Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 53. Brazil Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 54. Argentina Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 55. Middle East & Africa Interactive Advertising Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 56. Turkey Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 57. Saudi Arabia Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 58. U.A.E Interactive Advertising Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 59. Grey Advertising Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 60. Wieden+Kennedy Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 61. Butler Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 62. Shine Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 63. Stern & Partners Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 64. Ogilvy & Mather Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 65. BBDO Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 66. Crispin Porter + Bogusky Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 67. The Martin Agency Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 68. Deutsch Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 69. Droga5 Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 70. Mullen Advertising Revenue Growth Rate in Interactive Advertising Business (2017-2022)
    Figure 71. Bottom-up and Top-down Approaches for This Report
    Figure 72. Data Triangulation
    Figure 73. Key Executives Interviewed
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Companies Included in Reports:
Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising
Frequently Asked Questions
Interactive Advertising report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Interactive Advertising report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Interactive Advertising report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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