Global and United States Touch-Based Affective Computing Market Report & Forecast 2023-2028

Report ID: 1822514 | Published Date: Jan 2025 | No. of Page: 103 | Base Year: 2024 | Rating: 4.8 | Webstory: Check our Web story
1 Study Coverage
    1.1 Touch-Based Affective Computing Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million) Introduction
    1.2 Global Touch-Based Affective Computing Outlook 2017 VS 2022 VS 2028
        1.2.1 Global Touch-Based Affective Computing Market Size for the Year 2017-2028
        1.2.2 Global Touch-Based Affective Computing Market Size for the Year 2017-2028
    1.3 Touch-Based Affective Computing Market Size, United States VS Global, 2017 VS 2022 VS 2028
        1.3.1 The Market Share of United States Touch-Based Affective Computing in Global, 2017 VS 2022 VS 2028
        1.3.2 The Growth Rate of Touch-Based Affective Computing Market Size, United States VS Global, 2017 VS 2022 VS 2028
    1.4 Touch-Based Affective Computing Market Dynamics
        1.4.1 Touch-Based Affective Computing Industry Trends
        1.4.2 Touch-Based Affective Computing Market Drivers
        1.4.3 Touch-Based Affective Computing Market Challenges
        1.4.4 Touch-Based Affective Computing Market Restraints
    1.5 Study Objectives
    1.6 Years Considered
2 Touch-Based Affective Computing by Type
    2.1 Touch-Based Affective Computing Market Segment by Type
        2.1.1 Body Posture
        2.1.2 Physiological Test
        2.1.3 Other
    2.2 Global Touch-Based Affective Computing Market Size by Type (2017, 2022 & 2028)
    2.3 Global Touch-Based Affective Computing Market Size by Type (2017-2028)
    2.4 United States Touch-Based Affective Computing Market Size by Type (2017, 2022 & 2028)
    2.5 United States Touch-Based Affective Computing Market Size by Type (2017-2028)
3 Touch-Based Affective Computing by Application
    3.1 Touch-Based Affective Computing Market Segment by Application
        3.1.1 Market Research
        3.1.2 Healthcare
        3.1.3 Media & Advertisement
        3.1.4 Automotive
        3.1.5 Others
    3.2 Global Touch-Based Affective Computing Market Size by Application (2017, 2022 & 2028)
    3.3 Global Touch-Based Affective Computing Market Size by Application (2017-2028)
    3.4 United States Touch-Based Affective Computing Market Size by Application (2017, 2022 & 2028)
    3.5 United States Touch-Based Affective Computing Market Size by Application (2017-2028)
4 Global Touch-Based Affective Computing Competitor Landscape by Company
    4.1 Global Touch-Based Affective Computing Market Size by Company
        4.1.1 Top Global Touch-Based Affective Computing Companies Ranked by Revenue (2021)
        4.1.2 Global Touch-Based Affective Computing Revenue by Player (2017-2022)
    4.2 Global Touch-Based Affective Computing Concentration Ratio (CR)
        4.2.1 Touch-Based Affective Computing Market Concentration Ratio (CR) (2017-2022)
        4.2.2 Global Top 5 and Top 10 Largest Companies of Touch-Based Affective Computing in 2021
        4.2.3 Global Touch-Based Affective Computing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    4.3 Global Touch-Based Affective Computing Headquarters, Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million) Type
        4.3.1 Global Touch-Based Affective Computing Headquarters and Area Served
        4.3.2 Global Touch-Based Affective Computing Companies Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million) Type
        4.3.3 Date of International Companies Enter into Touch-Based Affective Computing Market
    4.4 Companies Mergers & Acquisitions, Expansion Plans
    4.5 United States Touch-Based Affective Computing Market Size by Company
        4.5.1 Top Touch-Based Affective Computing Players in United States, Ranked by Revenue (2021)
        4.5.2 United States Touch-Based Affective Computing Revenue by Players (2020, 2021 & 2022)
5 Global Touch-Based Affective Computing Market Size by Region
    5.1 Global Touch-Based Affective Computing Market Size by Region: 2017 VS 2022 VS 2028
    5.2 Global Touch-Based Affective Computing Market Size by Region (2017-2028)
        5.2.1 Global Touch-Based Affective Computing Market Size by Region: 2017-2022
        5.2.2 Global Touch-Based Affective Computing Market Size by Region (2023-2028)
6 Segment in Region Level & Country Level
    6.1 North America
        6.1.1 North America Touch-Based Affective Computing Market Size YoY Growth 2017-2028
        6.1.2 North America Touch-Based Affective Computing Market Facts & Figures by Country (2017, 2022 & 2028)
        6.1.3 U.S.
        6.1.4 Canada
    6.2 Asia-Pacific
        6.2.1 Asia-Pacific Touch-Based Affective Computing Market Size YoY Growth 2017-2028
        6.2.2 Asia-Pacific Touch-Based Affective Computing Market Facts & Figures by Region (2017, 2022 & 2028)
        6.2.3 China
        6.2.4 Japan
        6.2.5 South Korea
        6.2.6 India
        6.2.7 Australia
        6.2.8 Taiwan
        6.2.9 Indonesia
        6.2.10 Thailand
        6.2.11 Malaysia
        6.2.12 Philippines
    6.3 Europe
        6.3.1 Europe Touch-Based Affective Computing Market Size YoY Growth 2017-2028
        6.3.2 Europe Touch-Based Affective Computing Market Facts & Figures by Country (2017, 2022 & 2028)
        6.3.3 Germany
        6.3.4 France
        6.3.5 U.K.
        6.3.6 Italy
        6.3.7 Russia
    6.4 Latin America
        6.4.1 Latin America Touch-Based Affective Computing Market Size YoY Growth 2017-2028
        6.4.2 Latin America Touch-Based Affective Computing Market Facts & Figures by Country (2017, 2022 & 2028)
        6.4.3 Mexico
        6.4.4 Brazil
        6.4.5 Argentina
    6.5 Middle East and Africa
        6.5.1 Middle East and Africa Touch-Based Affective Computing Market Size YoY Growth 2017-2028
        6.5.2 Middle East and Africa Touch-Based Affective Computing Market Facts & Figures by Country (2017, 2022 & 2028)
        6.5.3 Turkey
        6.5.4 Saudi Arabia
        6.5.5 U.A.E
7 Company Profiles
    7.1 IBM
        7.1.1 IBM Company Details
        7.1.2 IBM Business Overview
        7.1.3 IBM Touch-Based Affective Computing Introduction
        7.1.4 IBM Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.1.5 IBM Recent Development
    7.2 Microsoft
        7.2.1 Microsoft Company Details
        7.2.2 Microsoft Business Overview
        7.2.3 Microsoft Touch-Based Affective Computing Introduction
        7.2.4 Microsoft Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.2.5 Microsoft Recent Development
    7.3 Eyesight Technologies
        7.3.1 Eyesight Technologies Company Details
        7.3.2 Eyesight Technologies Business Overview
        7.3.3 Eyesight Technologies Touch-Based Affective Computing Introduction
        7.3.4 Eyesight Technologies Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.3.5 Eyesight Technologies Recent Development
    7.4 Affectiva
        7.4.1 Affectiva Company Details
        7.4.2 Affectiva Business Overview
        7.4.3 Affectiva Touch-Based Affective Computing Introduction
        7.4.4 Affectiva Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.4.5 Affectiva Recent Development
    7.5 NuraLogix
        7.5.1 NuraLogix Company Details
        7.5.2 NuraLogix Business Overview
        7.5.3 NuraLogix Touch-Based Affective Computing Introduction
        7.5.4 NuraLogix Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.5.5 NuraLogix Recent Development
    7.6 Gestigon GmbH
        7.6.1 Gestigon GmbH Company Details
        7.6.2 Gestigon GmbH Business Overview
        7.6.3 Gestigon GmbH Touch-Based Affective Computing Introduction
        7.6.4 Gestigon GmbH Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.6.5 Gestigon GmbH Recent Development
    7.7 Crowd Emotion
        7.7.1 Crowd Emotion Company Details
        7.7.2 Crowd Emotion Business Overview
        7.7.3 Crowd Emotion Touch-Based Affective Computing Introduction
        7.7.4 Crowd Emotion Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.7.5 Crowd Emotion Recent Development
    7.8 Beyond Verbal
        7.8.1 Beyond Verbal Company Details
        7.8.2 Beyond Verbal Business Overview
        7.8.3 Beyond Verbal Touch-Based Affective Computing Introduction
        7.8.4 Beyond Verbal Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.8.5 Beyond Verbal Recent Development
    7.9 nViso
        7.9.1 nViso Company Details
        7.9.2 nViso Business Overview
        7.9.3 nViso Touch-Based Affective Computing Introduction
        7.9.4 nViso Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.9.5 nViso Recent Development
    7.10 Cogito Corporation
        7.10.1 Cogito Corporation Company Details
        7.10.2 Cogito Corporation Business Overview
        7.10.3 Cogito Corporation Touch-Based Affective Computing Introduction
        7.10.4 Cogito Corporation Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.10.5 Cogito Corporation Recent Development
    7.11 Kairos
        7.11.1 Kairos Company Details
        7.11.2 Kairos Business Overview
        7.11.3 Kairos Touch-Based Affective Computing Introduction
        7.11.4 Kairos Revenue in Touch-Based Affective Computing Business (2017-2022)
        7.11.5 Kairos Recent Development
8 Research Findings and Conclusion
9 Appendix
    9.1 Research Methodology
        9.1.1 Methodology/Research Approach
        9.1.2 Data Source
    9.2 Author Details
    9.3 Disclaimer
List of Tables
    Table 1. Touch-Based Affective Computing Market Size United States VS Global, CAGR (2017 VS 2022 VS 2028)
    Table 2. Touch-Based Affective Computing Market Trends
    Table 3. Touch-Based Affective Computing Market Drivers
    Table 4. Touch-Based Affective Computing Market Challenges
    Table 5. Touch-Based Affective Computing Market Restraints
    Table 6. Global Touch-Based Affective Computing Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 7. United States Touch-Based Affective Computing Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 8. Global Touch-Based Affective Computing Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 9. United States Touch-Based Affective Computing Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 10. Top Touch-Based Affective Computing Companies in Global Market, Ranking by Revenue (2021)
    Table 11. Global Touch-Based Affective Computing Revenue by Player, (US$ Million), 2017-2022
    Table 12. Global Touch-Based Affective Computing Revenue Share by Player, 2017-2022
    Table 13. Global Touch-Based Affective Computing Companies Market Concentration Ratio (CR5 and HHI)
    Table 14. Global Touch-Based Affective Computing by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Touch-Based Affective Computing as of 2021)
    Table 15. Top Players of Touch-Based Affective Computing in Global Market, Headquarters and Area Served
    Table 16. Companies Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million) Type
    Table 17. Date of International Companies Enter into Touch-Based Affective Computing Market
    Table 18. Companies Mergers & Acquisitions, Expansion Plans
    Table 19. Top Touch-Based Affective Computing Players in United States Market, Ranking by Revenue (2021)
    Table 20. United States Touch-Based Affective Computing Revenue by Players, (US$ Million), 2020, 2021 & 2022
    Table 21. United States Touch-Based Affective Computing Revenue Share by Players, 2020, 2021 & 2022
    Table 22. Global Touch-Based Affective Computing Market Size by Region (US$ Million): 2017 VS 2022 VS 2028
    Table 23. Global Touch-Based Affective Computing Market Size by Region (2017-2022) & (US$ Million)
    Table 24. Global Touch-Based Affective Computing Market Size Forecast by Region (2023-2028) & (US$ Million)
    Table 25. North America Touch-Based Affective Computing Sales in Value by Country (2017-2028) & (US$ Million)
    Table 26. Asia Pacific Touch-Based Affective Computing Sales in Value by Region (2017-2028) & (US$ Million)
    Table 27. Europe Touch-Based Affective Computing Sales in Value by Country (2017-2028) & (US$ Million)
    Table 28. Latin Americaa Touch-Based Affective Computing Sales in Value by Country (2017-2028) & (US$ Million)
    Table 29. Middle East and Africa Touch-Based Affective Computing Sales in Value by Country (2017-2028) & (US$ Million)
    Table 30. IBM Company Details
    Table 31. IBM Business Overview
    Table 32. IBM Touch-Based Affective Computing Product
    Table 33. IBM Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 34. IBM Recent Development
    Table 35. Microsoft Company Details
    Table 36. Microsoft Business Overview
    Table 37. Microsoft Touch-Based Affective Computing Product
    Table 38. Microsoft Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 39. Microsoft Recent Development
    Table 40. Eyesight Technologies Company Details
    Table 41. Eyesight Technologies Business Overview
    Table 42. Eyesight Technologies Touch-Based Affective Computing Product
    Table 43. Eyesight Technologies Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 44. Eyesight Technologies Recent Development
    Table 45. Affectiva Company Details
    Table 46. Affectiva Business Overview
    Table 47. Affectiva Touch-Based Affective Computing Product
    Table 48. Affectiva Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 49. Affectiva Recent Development
    Table 50. NuraLogix Company Details
    Table 51. NuraLogix Business Overview
    Table 52. NuraLogix Touch-Based Affective Computing Product
    Table 53. NuraLogix Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 54. NuraLogix Recent Development
    Table 55. Gestigon GmbH Company Details
    Table 56. Gestigon GmbH Business Overview
    Table 57. Gestigon GmbH Touch-Based Affective Computing Product
    Table 58. Gestigon GmbH Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 59. Gestigon GmbH Recent Development
    Table 60. Crowd Emotion Company Details
    Table 61. Crowd Emotion Business Overview
    Table 62. Crowd Emotion Touch-Based Affective Computing Product
    Table 63. Crowd Emotion Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 64. Crowd Emotion Recent Development
    Table 65. Beyond Verbal Company Details
    Table 66. Beyond Verbal Business Overview
    Table 67. Beyond Verbal Touch-Based Affective Computing Product
    Table 68. Beyond Verbal Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 69. Beyond Verbal Recent Development
    Table 70. nViso Company Details
    Table 71. nViso Business Overview
    Table 72. nViso Touch-Based Affective Computing Product
    Table 73. nViso Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 74. nViso Recent Development
    Table 75. Cogito Corporation Company Details
    Table 76. Cogito Corporation Business Overview
    Table 77. Cogito Corporation Touch-Based Affective Computing Product
    Table 78. Cogito Corporation Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 79. Cogito Corporation Recent Development
    Table 80. Kairos Company Details
    Table 81. Kairos Business Overview
    Table 82. Kairos Touch-Based Affective Computing Product
    Table 83. Kairos Revenue in Touch-Based Affective Computing Business (2017-2022) & (US$ Million)
    Table 84. Kairos Recent Development
    Table 85. Research Programs/Design for This Report
    Table 86. Key Data Information from Secondary Sources
    Table 87. Key Data Information from Primary Sources
List of Figures
    Figure 1. Touch-Based Affective Computing Product Picture
    Figure 2. Global Touch-Based Affective Computing Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 3. Global Touch-Based Affective Computing Market Size 2017-2028 (US$ Million)
    Figure 4. United States Touch-Based Affective Computing Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 5. United States Touch-Based Affective Computing Market Size 2017-2028 (US$ Million)
    Figure 6. United States Touch-Based Affective Computing Market Share in Global 2017-2028
    Figure 7. Touch-Based Affective Computing Report Years Considered
    Figure 8. Product Picture of Body Posture
    Figure 9. Product Picture of Physiological Test
    Figure 10. Product Picture of Other
    Figure 11. Global Touch-Based Affective Computing Market Share by Type in 2022 & 2028
    Figure 12. Global Touch-Based Affective Computing Market Size by Type (2017-2028) & (US$ Million)
    Figure 13. Global Touch-Based Affective Computing Market Share by Type (2017-2028)
    Figure 14. United States Touch-Based Affective Computing Market Share by Type in 2022 & 2028
    Figure 15. United States Touch-Based Affective Computing Market Size by Type (2017-2028) & (US$ Million)
    Figure 16. United States Touch-Based Affective Computing Market Share by Type (2017-2028)
    Figure 17. Product Picture of Market Research
    Figure 18. Product Picture of Healthcare
    Figure 19. Product Picture of Media & Advertisement
    Figure 20. Product Picture of Automotive
    Figure 21. Product Picture of Others
    Figure 22. Global Touch-Based Affective Computing Market Share by Application in 2022 & 2028
    Figure 23. Global Touch-Based Affective Computing Market Size by Application (2017-2028) & (US$ Million)
    Figure 24. Global Touch-Based Affective Computing Market Share by Application (2017-2028)
    Figure 25. United States Touch-Based Affective Computing Market Share by Application in 2022 & 2028
    Figure 26. United States Touch-Based Affective Computing Market Size by Application (2017-2028) & (US$ Million)
    Figure 27. United States Touch-Based Affective Computing Market Share by Application (2017-2028)
    Figure 28. North America Touch-Based Affective Computing Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 29. U.S. Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 30. Canada Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 31. Europe Touch-Based Affective Computing Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 32. Germany Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 33. France Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 34. U.K. Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 35. Italy Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 36. Russia Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 37. Asia-Pacific Touch-Based Affective Computing Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 38. China Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 39. Japan Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 40. South Korea Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 41. India Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 42. Australia Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 43. Taiwan Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 44. Indonesia Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 45. Thailand Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 46. Malaysia Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 47. Philippines Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 48. Latin America Touch-Based Affective Computing Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 49. Mexico Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 50. Brazil Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 51. Argentina Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 52. Middle East & Africa Touch-Based Affective Computing Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 53. Turkey Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 54. Saudi Arabia Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 55. U.A.E Touch-Based Affective Computing Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 56. IBM Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 57. Microsoft Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 58. Eyesight Technologies Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 59. Affectiva Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 60. NuraLogix Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 61. Gestigon GmbH Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 62. Crowd Emotion Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 63. Beyond Verbal Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 64. nViso Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 65. Cogito Corporation Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 66. Kairos Revenue Growth Rate in Touch-Based Affective Computing Business (2017-2022)
    Figure 67. Bottom-up and Top-down Approaches for This Report
    Figure 68. Data Triangulation
    Figure 69. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
IBM
Microsoft
Eyesight Technologies
Affectiva
NuraLogix
Gestigon GmbH
Crowd Emotion
Beyond Verbal
nViso
Cogito Corporation
Kairos
Frequently Asked Questions
Touch-Based Affective Computing report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Touch-Based Affective Computing report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Touch-Based Affective Computing report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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