Programmatic Marketing and Advertising Market - Global Outlook and Forecast 2024-2031

Report ID: 1566150 | Published Date: Jan 2025 | No. of Page: 67 | Base Year: 2024 | Rating: 5 | Webstory: Check our Web story
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1 Introduction to Research & Analysis Reports
    1.1 Programmatic Marketing and Advertising Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Programmatic Marketing and Advertising Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Programmatic Marketing and Advertising Overall Market Size
    2.1 Global Programmatic Marketing and Advertising Market Size: 2021 VS 2028
    2.2 Global Programmatic Marketing and Advertising Market Size, Prospects & Forecasts: 2017-2028
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Programmatic Marketing and Advertising Players in Global Market
    3.2 Top Global Programmatic Marketing and Advertising Companies Ranked by Revenue
    3.3 Global Programmatic Marketing and Advertising Revenue by Companies
    3.4 Top 3 and Top 5 Programmatic Marketing and Advertising Companies in Global Market, by Revenue in 2021
    3.5 Global Companies Programmatic Marketing and Advertising Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Programmatic Marketing and Advertising Players in Global Market
        3.6.1 List of Global Tier 1 Programmatic Marketing and Advertising Companies
        3.6.2 List of Global Tier 2 and Tier 3 Programmatic Marketing and Advertising Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 by Type - Global Programmatic Marketing and Advertising Market Size Markets, 2021 & 2028
        4.1.2 RTB
        4.1.3 Programmatic
    4.2 By Type - Global Programmatic Marketing and Advertising Revenue & Forecasts
        4.2.1 By Type - Global Programmatic Marketing and Advertising Revenue, 2017-2022
        4.2.2 By Type - Global Programmatic Marketing and Advertising Revenue, 2023-2028
        4.2.3 By Type - Global Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Programmatic Marketing and Advertising Market Size, 2021 & 2028
        5.1.2 Emerging Industries
        5.1.3 Traditional Industries
    5.2 By Application - Global Programmatic Marketing and Advertising Revenue & Forecasts
        5.2.1 By Application - Global Programmatic Marketing and Advertising Revenue, 2017-2022
        5.2.2 By Application - Global Programmatic Marketing and Advertising Revenue, 2023-2028
        5.2.3 By Application - Global Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
6 Sights by Region
    6.1 By Region - Global Programmatic Marketing and Advertising Market Size, 2021 & 2028
    6.2 By Region - Global Programmatic Marketing and Advertising Revenue & Forecasts
        6.2.1 By Region - Global Programmatic Marketing and Advertising Revenue, 2017-2022
        6.2.2 By Region - Global Programmatic Marketing and Advertising Revenue, 2023-2028
        6.2.3 By Region - Global Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
    6.3 North America
        6.3.1 By Country - North America Programmatic Marketing and Advertising Revenue, 2017-2028
        6.3.2 US Programmatic Marketing and Advertising Market Size, 2017-2028
        6.3.3 Canada Programmatic Marketing and Advertising Market Size, 2017-2028
        6.3.4 Mexico Programmatic Marketing and Advertising Market Size, 2017-2028
    6.4 Europe
        6.4.1 By Country - Europe Programmatic Marketing and Advertising Revenue, 2017-2028
        6.4.2 Germany Programmatic Marketing and Advertising Market Size, 2017-2028
        6.4.3 France Programmatic Marketing and Advertising Market Size, 2017-2028
        6.4.4 U.K. Programmatic Marketing and Advertising Market Size, 2017-2028
        6.4.5 Italy Programmatic Marketing and Advertising Market Size, 2017-2028
        6.4.6 Russia Programmatic Marketing and Advertising Market Size, 2017-2028
        6.4.7 Nordic Countries Programmatic Marketing and Advertising Market Size, 2017-2028
        6.4.8 Benelux Programmatic Marketing and Advertising Market Size, 2017-2028
    6.5 Asia
        6.5.1 By Region - Asia Programmatic Marketing and Advertising Revenue, 2017-2028
        6.5.2 China Programmatic Marketing and Advertising Market Size, 2017-2028
        6.5.3 Japan Programmatic Marketing and Advertising Market Size, 2017-2028
        6.5.4 South Korea Programmatic Marketing and Advertising Market Size, 2017-2028
        6.5.5 Southeast Asia Programmatic Marketing and Advertising Market Size, 2017-2028
        6.5.6 India Programmatic Marketing and Advertising Market Size, 2017-2028
    6.6 South America
        6.6.1 By Country - South America Programmatic Marketing and Advertising Revenue, 2017-2028
        6.6.2 Brazil Programmatic Marketing and Advertising Market Size, 2017-2028
        6.6.3 Argentina Programmatic Marketing and Advertising Market Size, 2017-2028
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Programmatic Marketing and Advertising Revenue, 2017-2028
        6.7.2 Turkey Programmatic Marketing and Advertising Market Size, 2017-2028
        6.7.3 Israel Programmatic Marketing and Advertising Market Size, 2017-2028
        6.7.4 Saudi Arabia Programmatic Marketing and Advertising Market Size, 2017-2028
        6.7.5 UAE Programmatic Marketing and Advertising Market Size, 2017-2028
7 Players Profiles
    7.1 Marin Software
        7.1.1 Marin Software Corporate Summary
        7.1.2 Marin Software Business Overview
        7.1.3 Marin Software Programmatic Marketing and Advertising Major Product Offerings
        7.1.4 Marin Software Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.1.5 Marin Software Key News
    7.2 MediaMath
        7.2.1 MediaMath Corporate Summary
        7.2.2 MediaMath Business Overview
        7.2.3 MediaMath Programmatic Marketing and Advertising Major Product Offerings
        7.2.4 MediaMath Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.2.5 MediaMath Key News
    7.3 Wordstream
        7.3.1 Wordstream Corporate Summary
        7.3.2 Wordstream Business Overview
        7.3.3 Wordstream Programmatic Marketing and Advertising Major Product Offerings
        7.3.4 Wordstream Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.3.5 Wordstream Key News
    7.4 Choozle
        7.4.1 Choozle Corporate Summary
        7.4.2 Choozle Business Overview
        7.4.3 Choozle Programmatic Marketing and Advertising Major Product Offerings
        7.4.4 Choozle Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.4.5 Choozle Key News
    7.5 Flashtalking
        7.5.1 Flashtalking Corporate Summary
        7.5.2 Flashtalking Business Overview
        7.5.3 Flashtalking Programmatic Marketing and Advertising Major Product Offerings
        7.5.4 Flashtalking Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.5.5 Flashtalking Key News
    7.6 Adwords
        7.6.1 Adwords Corporate Summary
        7.6.2 Adwords Business Overview
        7.6.3 Adwords Programmatic Marketing and Advertising Major Product Offerings
        7.6.4 Adwords Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.6.5 Adwords Key News
    7.7 Acquisio
        7.7.1 Acquisio Corporate Summary
        7.7.2 Acquisio Business Overview
        7.7.3 Acquisio Programmatic Marketing and Advertising Major Product Offerings
        7.7.4 Acquisio Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.7.5 Acquisio Key News
    7.8 DATAXU
        7.8.1 DATAXU Corporate Summary
        7.8.2 DATAXU Business Overview
        7.8.3 DATAXU Programmatic Marketing and Advertising Major Product Offerings
        7.8.4 DATAXU Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.8.5 DATAXU Key News
    7.9 Sizmek
        7.9.1 Sizmek Corporate Summary
        7.9.2 Sizmek Business Overview
        7.9.3 Sizmek Programmatic Marketing and Advertising Major Product Offerings
        7.9.4 Sizmek Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.9.5 Sizmek Key News
    7.10 The Trade Desk
        7.10.1 The Trade Desk Corporate Summary
        7.10.2 The Trade Desk Business Overview
        7.10.3 The Trade Desk Programmatic Marketing and Advertising Major Product Offerings
        7.10.4 The Trade Desk Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.10.5 The Trade Desk Key News
    7.11 Yahoo Gemini
        7.11.1 Yahoo Gemini Corporate Summary
        7.11.2 Yahoo Gemini Business Overview
        7.11.3 Yahoo Gemini Programmatic Marketing and Advertising Major Product Offerings
        7.11.4 Yahoo Gemini Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.11.5 Yahoo Gemini Key News
    7.12 Quantcast Advertise
        7.12.1 Quantcast Advertise Corporate Summary
        7.12.2 Quantcast Advertise Business Overview
        7.12.3 Quantcast Advertise Programmatic Marketing and Advertising Major Product Offerings
        7.12.4 Quantcast Advertise Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.12.5 Quantcast Advertise Key News
    7.13 Adobe Media Optimizer
        7.13.1 Adobe Media Optimizer Corporate Summary
        7.13.2 Adobe Media Optimizer Business Overview
        7.13.3 Adobe Media Optimizer Programmatic Marketing and Advertising Major Product Offerings
        7.13.4 Adobe Media Optimizer Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.13.5 Adobe Media Optimizer Key News
    7.14 Facebook Business
        7.14.1 Facebook Business Corporate Summary
        7.14.2 Facebook Business Business Overview
        7.14.3 Facebook Business Programmatic Marketing and Advertising Major Product Offerings
        7.14.4 Facebook Business Programmatic Marketing and Advertising Revenue in Global Market (2017-2022)
        7.14.5 Facebook Business Key News
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

List of Tables
    Table 1. Programmatic Marketing and Advertising Market Opportunities & Trends in Global Market
    Table 2. Programmatic Marketing and Advertising Market Drivers in Global Market
    Table 3. Programmatic Marketing and Advertising Market Restraints in Global Market
    Table 4. Key Players of Programmatic Marketing and Advertising in Global Market
    Table 5. Top Programmatic Marketing and Advertising Players in Global Market, Ranking by Revenue (2021)
    Table 6. Global Programmatic Marketing and Advertising Revenue by Companies, (US$, Mn), 2017-2022
    Table 7. Global Programmatic Marketing and Advertising Revenue Share by Companies, 2017-2022
    Table 8. Global Companies Programmatic Marketing and Advertising Product Type
    Table 9. List of Global Tier 1 Programmatic Marketing and Advertising Companies, Revenue (US$, Mn) in 2021 and Market Share
    Table 10. List of Global Tier 2 and Tier 3 Programmatic Marketing and Advertising Companies, Revenue (US$, Mn) in 2021 and Market Share
    Table 11. By Type – Global Programmatic Marketing and Advertising Revenue, (US$, Mn), 2021 & 2028
    Table 12. By Type - Programmatic Marketing and Advertising Revenue in Global (US$, Mn), 2017-2022
    Table 13. By Type - Programmatic Marketing and Advertising Revenue in Global (US$, Mn), 2023-2028
    Table 14. By Application – Global Programmatic Marketing and Advertising Revenue, (US$, Mn), 2021 & 2028
    Table 15. By Application - Programmatic Marketing and Advertising Revenue in Global (US$, Mn), 2017-2022
    Table 16. By Application - Programmatic Marketing and Advertising Revenue in Global (US$, Mn), 2023-2028
    Table 17. By Region – Global Programmatic Marketing and Advertising Revenue, (US$, Mn), 2021 & 2028
    Table 18. By Region - Global Programmatic Marketing and Advertising Revenue (US$, Mn), 2017-2022
    Table 19. By Region - Global Programmatic Marketing and Advertising Revenue (US$, Mn), 2023-2028
    Table 20. By Country - North America Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2022
    Table 21. By Country - North America Programmatic Marketing and Advertising Revenue, (US$, Mn), 2023-2028
    Table 22. By Country - Europe Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2022
    Table 23. By Country - Europe Programmatic Marketing and Advertising Revenue, (US$, Mn), 2023-2028
    Table 24. By Region - Asia Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2022
    Table 25. By Region - Asia Programmatic Marketing and Advertising Revenue, (US$, Mn), 2023-2028
    Table 26. By Country - South America Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2022
    Table 27. By Country - South America Programmatic Marketing and Advertising Revenue, (US$, Mn), 2023-2028
    Table 28. By Country - Middle East & Africa Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2022
    Table 29. By Country - Middle East & Africa Programmatic Marketing and Advertising Revenue, (US$, Mn), 2023-2028
    Table 30. Marin Software Corporate Summary
    Table 31. Marin Software Programmatic Marketing and Advertising Product Offerings
    Table 32. Marin Software Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 33. MediaMath Corporate Summary
    Table 34. MediaMath Programmatic Marketing and Advertising Product Offerings
    Table 35. MediaMath Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 36. Wordstream Corporate Summary
    Table 37. Wordstream Programmatic Marketing and Advertising Product Offerings
    Table 38. Wordstream Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 39. Choozle Corporate Summary
    Table 40. Choozle Programmatic Marketing and Advertising Product Offerings
    Table 41. Choozle Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 42. Flashtalking Corporate Summary
    Table 43. Flashtalking Programmatic Marketing and Advertising Product Offerings
    Table 44. Flashtalking Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 45. Adwords Corporate Summary
    Table 46. Adwords Programmatic Marketing and Advertising Product Offerings
    Table 47. Adwords Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 48. Acquisio Corporate Summary
    Table 49. Acquisio Programmatic Marketing and Advertising Product Offerings
    Table 50. Acquisio Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 51. DATAXU Corporate Summary
    Table 52. DATAXU Programmatic Marketing and Advertising Product Offerings
    Table 53. DATAXU Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 54. Sizmek Corporate Summary
    Table 55. Sizmek Programmatic Marketing and Advertising Product Offerings
    Table 56. Sizmek Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 57. The Trade Desk Corporate Summary
    Table 58. The Trade Desk Programmatic Marketing and Advertising Product Offerings
    Table 59. The Trade Desk Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 60. Yahoo Gemini Corporate Summary
    Table 61. Yahoo Gemini Programmatic Marketing and Advertising Product Offerings
    Table 62. Yahoo Gemini Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 63. Quantcast Advertise Corporate Summary
    Table 64. Quantcast Advertise Programmatic Marketing and Advertising Product Offerings
    Table 65. Quantcast Advertise Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 66. Adobe Media Optimizer Corporate Summary
    Table 67. Adobe Media Optimizer Programmatic Marketing and Advertising Product Offerings
    Table 68. Adobe Media Optimizer Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
    Table 69. Facebook Business Corporate Summary
    Table 70. Facebook Business Programmatic Marketing and Advertising Product Offerings
    Table 71. Facebook Business Programmatic Marketing and Advertising Revenue (US$, Mn), (2017-2022)
List of Figures
    Figure 1. Programmatic Marketing and Advertising Segment by Type in 2021
    Figure 2. Programmatic Marketing and Advertising Segment by Application in 2021
    Figure 3. Global Programmatic Marketing and Advertising Market Overview: 2021
    Figure 4. Key Caveats
    Figure 5. Global Programmatic Marketing and Advertising Market Size: 2021 VS 2028 (US$, Mn)
    Figure 6. Global Programmatic Marketing and Advertising Revenue, 2017-2028 (US$, Mn)
    Figure 7. The Top 3 and 5 Players Market Share by Programmatic Marketing and Advertising Revenue in 2021
    Figure 8. By Type - Global Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
    Figure 9. By Application - Global Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
    Figure 10. By Region - Global Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
    Figure 11. By Country - North America Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
    Figure 12. US Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 13. Canada Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 14. Mexico Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 15. By Country - Europe Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
    Figure 16. Germany Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 17. France Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 18. U.K. Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 19. Italy Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 20. Russia Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 21. Nordic Countries Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 22. Benelux Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 23. By Region - Asia Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
    Figure 24. China Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 25. Japan Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 26. South Korea Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 27. Southeast Asia Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 28. India Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 29. By Country - South America Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
    Figure 30. Brazil Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 31. Argentina Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 32. By Country - Middle East & Africa Programmatic Marketing and Advertising Revenue Market Share, 2017-2028
    Figure 33. Turkey Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 34. Israel Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 35. Saudi Arabia Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 36. UAE Programmatic Marketing and Advertising Revenue, (US$, Mn), 2017-2028
    Figure 37. Marin Software Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 38. MediaMath Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 39. Wordstream Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 40. Choozle Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 41. Flashtalking Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 42. Adwords Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 43. Acquisio Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 44. DATAXU Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 45. Sizmek Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 46. The Trade Desk Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 47. Yahoo Gemini Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 48. Quantcast Advertise Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 49. Adobe Media Optimizer Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 50. Facebook Business Programmatic Marketing and Advertising Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
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Companies Included in Reports:
67
Frequently Asked Questions
Programmatic Marketing and Advertising Market report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Programmatic Marketing and Advertising Market report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Programmatic Marketing and Advertising Market report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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