Real-Time Bidding (RTB) Technology Market - Global Outlook and Forecast 2023-2028

Report ID: 1377664 | Published Date: Jan 2025 | No. of Page: 63 | Base Year: 2024 | Rating: 4.2 | Webstory: Check our Web story
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1 Introduction to Research & Analysis Reports
    1.1 Real-Time Bidding (RTB) Technology Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Real-Time Bidding (RTB) Technology Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Real-Time Bidding (RTB) Technology Overall Market Size
    2.1 Global Real-Time Bidding (RTB) Technology Market Size: 2021 VS 2028
    2.2 Global Real-Time Bidding (RTB) Technology Market Size, Prospects & Forecasts: 2017-2028
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Real-Time Bidding (RTB) Technology Players in Global Market
    3.2 Top Global Real-Time Bidding (RTB) Technology Companies Ranked by Revenue
    3.3 Global Real-Time Bidding (RTB) Technology Revenue by Companies
    3.4 Top 3 and Top 5 Real-Time Bidding (RTB) Technology Companies in Global Market, by Revenue in 2021
    3.5 Global Companies Real-Time Bidding (RTB) Technology Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Real-Time Bidding (RTB) Technology Players in Global Market
        3.6.1 List of Global Tier 1 Real-Time Bidding (RTB) Technology Companies
        3.6.2 List of Global Tier 2 and Tier 3 Real-Time Bidding (RTB) Technology Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 by Type - Global Real-Time Bidding (RTB) Technology Market Size Markets, 2021 & 2028
        4.1.2 Open
        4.1.3 Invited
    4.2 By Type - Global Real-Time Bidding (RTB) Technology Revenue & Forecasts
        4.2.1 By Type - Global Real-Time Bidding (RTB) Technology Revenue, 2017-2022
        4.2.2 By Type - Global Real-Time Bidding (RTB) Technology Revenue, 2023-2028
        4.2.3 By Type - Global Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Real-Time Bidding (RTB) Technology Market Size, 2021 & 2028
        5.1.2 Media and Entertainment
        5.1.3 Games
        5.1.4 Retail and E-Commerce
        5.1.5 Travel and Luxury
        5.1.6 Mobile Apps
    5.2 By Application - Global Real-Time Bidding (RTB) Technology Revenue & Forecasts
        5.2.1 By Application - Global Real-Time Bidding (RTB) Technology Revenue, 2017-2022
        5.2.2 By Application - Global Real-Time Bidding (RTB) Technology Revenue, 2023-2028
        5.2.3 By Application - Global Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
6 Sights by Region
    6.1 By Region - Global Real-Time Bidding (RTB) Technology Market Size, 2021 & 2028
    6.2 By Region - Global Real-Time Bidding (RTB) Technology Revenue & Forecasts
        6.2.1 By Region - Global Real-Time Bidding (RTB) Technology Revenue, 2017-2022
        6.2.2 By Region - Global Real-Time Bidding (RTB) Technology Revenue, 2023-2028
        6.2.3 By Region - Global Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
    6.3 North America
        6.3.1 By Country - North America Real-Time Bidding (RTB) Technology Revenue, 2017-2028
        6.3.2 US Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.3.3 Canada Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.3.4 Mexico Real-Time Bidding (RTB) Technology Market Size, 2017-2028
    6.4 Europe
        6.4.1 By Country - Europe Real-Time Bidding (RTB) Technology Revenue, 2017-2028
        6.4.2 Germany Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.4.3 France Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.4.4 U.K. Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.4.5 Italy Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.4.6 Russia Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.4.7 Nordic Countries Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.4.8 Benelux Real-Time Bidding (RTB) Technology Market Size, 2017-2028
    6.5 Asia
        6.5.1 By Region - Asia Real-Time Bidding (RTB) Technology Revenue, 2017-2028
        6.5.2 China Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.5.3 Japan Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.5.4 South Korea Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.5.5 Southeast Asia Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.5.6 India Real-Time Bidding (RTB) Technology Market Size, 2017-2028
    6.6 South America
        6.6.1 By Country - South America Real-Time Bidding (RTB) Technology Revenue, 2017-2028
        6.6.2 Brazil Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.6.3 Argentina Real-Time Bidding (RTB) Technology Market Size, 2017-2028
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Real-Time Bidding (RTB) Technology Revenue, 2017-2028
        6.7.2 Turkey Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.7.3 Israel Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.7.4 Saudi Arabia Real-Time Bidding (RTB) Technology Market Size, 2017-2028
        6.7.5 UAE Real-Time Bidding (RTB) Technology Market Size, 2017-2028
7 Players Profiles
    7.1 Google
        7.1.1 Google Corporate Summary
        7.1.2 Google Business Overview
        7.1.3 Google Real-Time Bidding (RTB) Technology Major Product Offerings
        7.1.4 Google Real-Time Bidding (RTB) Technology Revenue in Global Market (2017-2022)
        7.1.5 Google Key News
    7.2 WPP plc
        7.2.1 WPP plc Corporate Summary
        7.2.2 WPP plc Business Overview
        7.2.3 WPP plc Real-Time Bidding (RTB) Technology Major Product Offerings
        7.2.4 WPP plc Real-Time Bidding (RTB) Technology Revenue in Global Market (2017-2022)
        7.2.5 WPP plc Key News
    7.3 Adobe
        7.3.1 Adobe Corporate Summary
        7.3.2 Adobe Business Overview
        7.3.3 Adobe Real-Time Bidding (RTB) Technology Major Product Offerings
        7.3.4 Adobe Real-Time Bidding (RTB) Technology Revenue in Global Market (2017-2022)
        7.3.5 Adobe Key News
    7.4 CRITEO ADVERTISING
        7.4.1 CRITEO ADVERTISING Corporate Summary
        7.4.2 CRITEO ADVERTISING Business Overview
        7.4.3 CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Major Product Offerings
        7.4.4 CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Revenue in Global Market (2017-2022)
        7.4.5 CRITEO ADVERTISING Key News
    7.5 Facebook
        7.5.1 Facebook Corporate Summary
        7.5.2 Facebook Business Overview
        7.5.3 Facebook Real-Time Bidding (RTB) Technology Major Product Offerings
        7.5.4 Facebook Real-Time Bidding (RTB) Technology Revenue in Global Market (2017-2022)
        7.5.5 Facebook Key News
    7.6 PubMatic
        7.6.1 PubMatic Corporate Summary
        7.6.2 PubMatic Business Overview
        7.6.3 PubMatic Real-Time Bidding (RTB) Technology Major Product Offerings
        7.6.4 PubMatic Real-Time Bidding (RTB) Technology Revenue in Global Market (2017-2022)
        7.6.5 PubMatic Key News
    7.7 Smaato
        7.7.1 Smaato Corporate Summary
        7.7.2 Smaato Business Overview
        7.7.3 Smaato Real-Time Bidding (RTB) Technology Major Product Offerings
        7.7.4 Smaato Real-Time Bidding (RTB) Technology Revenue in Global Market (2017-2022)
        7.7.5 Smaato Key News
    7.8 Yandex
        7.8.1 Yandex Corporate Summary
        7.8.2 Yandex Business Overview
        7.8.3 Yandex Real-Time Bidding (RTB) Technology Major Product Offerings
        7.8.4 Yandex Real-Time Bidding (RTB) Technology Revenue in Global Market (2017-2022)
        7.8.5 Yandex Key News
    7.9 Salesforce
        7.9.1 Salesforce Corporate Summary
        7.9.2 Salesforce Business Overview
        7.9.3 Salesforce Real-Time Bidding (RTB) Technology Major Product Offerings
        7.9.4 Salesforce Real-Time Bidding (RTB) Technology Revenue in Global Market (2017-2022)
        7.9.5 Salesforce Key News
    7.10 Rubicon Project
        7.10.1 Rubicon Project Corporate Summary
        7.10.2 Rubicon Project Business Overview
        7.10.3 Rubicon Project Real-Time Bidding (RTB) Technology Major Product Offerings
        7.10.4 Rubicon Project Real-Time Bidding (RTB) Technology Revenue in Global Market (2017-2022)
        7.10.5 Rubicon Project Key News
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

List of Tables
    Table 1. Real-Time Bidding (RTB) Technology Market Opportunities & Trends in Global Market
    Table 2. Real-Time Bidding (RTB) Technology Market Drivers in Global Market
    Table 3. Real-Time Bidding (RTB) Technology Market Restraints in Global Market
    Table 4. Key Players of Real-Time Bidding (RTB) Technology in Global Market
    Table 5. Top Real-Time Bidding (RTB) Technology Players in Global Market, Ranking by Revenue (2021)
    Table 6. Global Real-Time Bidding (RTB) Technology Revenue by Companies, (US$, Mn), 2017-2022
    Table 7. Global Real-Time Bidding (RTB) Technology Revenue Share by Companies, 2017-2022
    Table 8. Global Companies Real-Time Bidding (RTB) Technology Product Type
    Table 9. List of Global Tier 1 Real-Time Bidding (RTB) Technology Companies, Revenue (US$, Mn) in 2021 and Market Share
    Table 10. List of Global Tier 2 and Tier 3 Real-Time Bidding (RTB) Technology Companies, Revenue (US$, Mn) in 2021 and Market Share
    Table 11. By Type – Global Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2021 & 2028
    Table 12. By Type - Real-Time Bidding (RTB) Technology Revenue in Global (US$, Mn), 2017-2022
    Table 13. By Type - Real-Time Bidding (RTB) Technology Revenue in Global (US$, Mn), 2023-2028
    Table 14. By Application – Global Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2021 & 2028
    Table 15. By Application - Real-Time Bidding (RTB) Technology Revenue in Global (US$, Mn), 2017-2022
    Table 16. By Application - Real-Time Bidding (RTB) Technology Revenue in Global (US$, Mn), 2023-2028
    Table 17. By Region – Global Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2021 & 2028
    Table 18. By Region - Global Real-Time Bidding (RTB) Technology Revenue (US$, Mn), 2017-2022
    Table 19. By Region - Global Real-Time Bidding (RTB) Technology Revenue (US$, Mn), 2023-2028
    Table 20. By Country - North America Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2022
    Table 21. By Country - North America Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2023-2028
    Table 22. By Country - Europe Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2022
    Table 23. By Country - Europe Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2023-2028
    Table 24. By Region - Asia Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2022
    Table 25. By Region - Asia Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2023-2028
    Table 26. By Country - South America Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2022
    Table 27. By Country - South America Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2023-2028
    Table 28. By Country - Middle East & Africa Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2022
    Table 29. By Country - Middle East & Africa Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2023-2028
    Table 30. Google Corporate Summary
    Table 31. Google Real-Time Bidding (RTB) Technology Product Offerings
    Table 32. Google Real-Time Bidding (RTB) Technology Revenue (US$, Mn), (2017-2022)
    Table 33. WPP plc Corporate Summary
    Table 34. WPP plc Real-Time Bidding (RTB) Technology Product Offerings
    Table 35. WPP plc Real-Time Bidding (RTB) Technology Revenue (US$, Mn), (2017-2022)
    Table 36. Adobe Corporate Summary
    Table 37. Adobe Real-Time Bidding (RTB) Technology Product Offerings
    Table 38. Adobe Real-Time Bidding (RTB) Technology Revenue (US$, Mn), (2017-2022)
    Table 39. CRITEO ADVERTISING Corporate Summary
    Table 40. CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Product Offerings
    Table 41. CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Revenue (US$, Mn), (2017-2022)
    Table 42. Facebook Corporate Summary
    Table 43. Facebook Real-Time Bidding (RTB) Technology Product Offerings
    Table 44. Facebook Real-Time Bidding (RTB) Technology Revenue (US$, Mn), (2017-2022)
    Table 45. PubMatic Corporate Summary
    Table 46. PubMatic Real-Time Bidding (RTB) Technology Product Offerings
    Table 47. PubMatic Real-Time Bidding (RTB) Technology Revenue (US$, Mn), (2017-2022)
    Table 48. Smaato Corporate Summary
    Table 49. Smaato Real-Time Bidding (RTB) Technology Product Offerings
    Table 50. Smaato Real-Time Bidding (RTB) Technology Revenue (US$, Mn), (2017-2022)
    Table 51. Yandex Corporate Summary
    Table 52. Yandex Real-Time Bidding (RTB) Technology Product Offerings
    Table 53. Yandex Real-Time Bidding (RTB) Technology Revenue (US$, Mn), (2017-2022)
    Table 54. Salesforce Corporate Summary
    Table 55. Salesforce Real-Time Bidding (RTB) Technology Product Offerings
    Table 56. Salesforce Real-Time Bidding (RTB) Technology Revenue (US$, Mn), (2017-2022)
    Table 57. Rubicon Project Corporate Summary
    Table 58. Rubicon Project Real-Time Bidding (RTB) Technology Product Offerings
    Table 59. Rubicon Project Real-Time Bidding (RTB) Technology Revenue (US$, Mn), (2017-2022)
List of Figures
    Figure 1. Real-Time Bidding (RTB) Technology Segment by Type in 2021
    Figure 2. Real-Time Bidding (RTB) Technology Segment by Application in 2021
    Figure 3. Global Real-Time Bidding (RTB) Technology Market Overview: 2021
    Figure 4. Key Caveats
    Figure 5. Global Real-Time Bidding (RTB) Technology Market Size: 2021 VS 2028 (US$, Mn)
    Figure 6. Global Real-Time Bidding (RTB) Technology Revenue, 2017-2028 (US$, Mn)
    Figure 7. The Top 3 and 5 Players Market Share by Real-Time Bidding (RTB) Technology Revenue in 2021
    Figure 8. By Type - Global Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
    Figure 9. By Application - Global Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
    Figure 10. By Region - Global Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
    Figure 11. By Country - North America Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
    Figure 12. US Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 13. Canada Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 14. Mexico Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 15. By Country - Europe Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
    Figure 16. Germany Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 17. France Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 18. U.K. Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 19. Italy Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 20. Russia Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 21. Nordic Countries Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 22. Benelux Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 23. By Region - Asia Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
    Figure 24. China Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 25. Japan Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 26. South Korea Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 27. Southeast Asia Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 28. India Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 29. By Country - South America Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
    Figure 30. Brazil Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 31. Argentina Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 32. By Country - Middle East & Africa Real-Time Bidding (RTB) Technology Revenue Market Share, 2017-2028
    Figure 33. Turkey Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 34. Israel Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 35. Saudi Arabia Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 36. UAE Real-Time Bidding (RTB) Technology Revenue, (US$, Mn), 2017-2028
    Figure 37. Google Real-Time Bidding (RTB) Technology Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 38. WPP plc Real-Time Bidding (RTB) Technology Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 39. Adobe Real-Time Bidding (RTB) Technology Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 40. CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 41. Facebook Real-Time Bidding (RTB) Technology Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 42. PubMatic Real-Time Bidding (RTB) Technology Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 43. Smaato Real-Time Bidding (RTB) Technology Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 44. Yandex Real-Time Bidding (RTB) Technology Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 45. Salesforce Real-Time Bidding (RTB) Technology Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 46. Rubicon Project Real-Time Bidding (RTB) Technology Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
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Frequently Asked Questions
Real-Time Bidding Technology Market report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Real-Time Bidding Technology Market report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Real-Time Bidding Technology Market report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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