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Global Online Advertising Market Size, Status and Forecast 2024-2031
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Online Advertising Market Size Growth Rate by Format: 2016 VS 2021 VS 2027
1.2.2 Social Media
1.2.3 Search Engine
1.2.4 Video
1.2.5 Email
1.2.6 Others
1.3 Market by Application
1.3.1 Global Online Advertising Market Share by Application: 2016 VS 2021 VS 2027
1.3.2 Automotive
1.3.3 BFSI
1.3.4 Education
1.3.5 Healthcare
1.3.6 Retail
1.3.7 Telecommunication and Information Technology-Enabled Services (ITES)
1.3.8 Others
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Online Advertising Market Perspective (2016-2027)
2.2 Online Advertising Growth Trends by Regions
2.2.1 Online Advertising Market Size by Regions: 2016 VS 2021 VS 2027
2.2.2 Online Advertising Historic Market Share by Regions (2016-2021)
2.2.3 Online Advertising Forecasted Market Size by Regions (2022-2027)
2.3 Online Advertising Industry Dynamic
2.3.1 Online Advertising Market Trends
2.3.2 Online Advertising Market Drivers
2.3.3 Online Advertising Market Challenges
2.3.4 Online Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Online Advertising Players by Revenue
3.1.1 Global Top Online Advertising Players by Revenue (2016-2021)
3.1.2 Global Online Advertising Revenue Market Share by Players (2016-2021)
3.2 Global Online Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.3 Players Covered: Ranking by Online Advertising Revenue
3.4 Global Online Advertising Market Concentration Ratio
3.4.1 Global Online Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Online Advertising Revenue in 2020
3.5 Online Advertising Key Players Head office and Area Served
3.6 Key Players Online Advertising Product Solution and Service
3.7 Date of Enter into Online Advertising Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Online Advertising Breakdown Data by Format
4.1 Global Online Advertising Historic Market Size by Format (2016-2021)
4.2 Global Online Advertising Forecasted Market Size by Format (2022-2027)
5 Online Advertising Breakdown Data by Application
5.1 Global Online Advertising Historic Market Size by Application (2016-2021)
5.2 Global Online Advertising Forecasted Market Size by Application (2022-2027)
6 North America
6.1 North America Online Advertising Market Size (2016-2027)
6.2 North America Online Advertising Market Size by Format
6.2.1 North America Online Advertising Market Size by Format (2016-2021)
6.2.2 North America Online Advertising Market Size by Format (2022-2027)
6.2.3 North America Online Advertising Market Size by Format (2016-2027)
6.3 North America Online Advertising Market Size by Application
6.3.1 North America Online Advertising Market Size by Application (2016-2021)
6.3.2 North America Online Advertising Market Size by Application (2022-2027)
6.3.3 North America Online Advertising Market Size by Application (2016-2027)
6.4 North America Online Advertising Market Size by Country
6.4.1 North America Online Advertising Market Size by Country (2016-2021)
6.4.2 North America Online Advertising Market Size by Country (2022-2027)
6.4.3 United States
6.4.4 Canada
7 Europe
7.1 Europe Online Advertising Market Size (2016-2027)
7.2 Europe Online Advertising Market Size by Format
7.2.1 Europe Online Advertising Market Size by Format (2016-2021)
7.2.2 Europe Online Advertising Market Size by Format (2022-2027)
7.2.3 Europe Online Advertising Market Size by Format (2016-2027)
7.3 Europe Online Advertising Market Size by Application
7.3.1 Europe Online Advertising Market Size by Application (2016-2021)
7.3.2 Europe Online Advertising Market Size by Application (2022-2027)
7.3.3 Europe Online Advertising Market Size by Application (2016-2027)
7.4 Europe Online Advertising Market Size by Country
7.4.1 Europe Online Advertising Market Size by Country (2016-2021)
7.4.2 Europe Online Advertising Market Size by Country (2022-2027)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic
8 Asia-Pacific
8.1 Asia-Pacific Online Advertising Market Size (2016-2027)
8.2 Asia-Pacific Online Advertising Market Size by Format
8.2.1 Asia-Pacific Online Advertising Market Size by Format (2016-2021)
8.2.2 Asia-Pacific Online Advertising Market Size by Format (2022-2027)
8.2.3 Asia-Pacific Online Advertising Market Size by Format (2016-2027)
8.3 Asia-Pacific Online Advertising Market Size by Application
8.3.1 Asia-Pacific Online Advertising Market Size by Application (2016-2021)
8.3.2 Asia-Pacific Online Advertising Market Size by Application (2022-2027)
8.3.3 Asia-Pacific Online Advertising Market Size by Application (2016-2027)
8.4 Asia-Pacific Online Advertising Market Size by Region
8.4.1 Asia-Pacific Online Advertising Market Size by Region (2016-2021)
8.4.2 Asia-Pacific Online Advertising Market Size by Region (2022-2027)
8.4.3 China
8.4.4 Japan
8.4.5 South Korea
8.4.6 Southeast Asia
8.4.7 India
8.4.8 Australia
9 Latin America
9.1 Latin America Online Advertising Market Size (2016-2027)
9.2 Latin America Online Advertising Market Size by Format
9.2.1 Latin America Online Advertising Market Size by Format (2016-2021)
9.2.2 Latin America Online Advertising Market Size by Format (2022-2027)
9.2.3 Latin America Online Advertising Market Size by Format (2016-2027)
9.3 Latin America Online Advertising Market Size by Application
9.3.1 Latin America Online Advertising Market Size by Application (2016-2021)
9.3.2 Latin America Online Advertising Market Size by Application (2022-2027)
9.3.3 Latin America Online Advertising Market Size by Application (2016-2027)
9.4 Latin America Online Advertising Market Size by Country
9.4.1 Latin America Online Advertising Market Size by Country (2016-2021)
9.4.2 Latin America Online Advertising Market Size by Country (2022-2027)
9.4.3 Mexico
9.4.4 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Online Advertising Market Size (2016-2027)
10.2 Middle East & Africa Online Advertising Market Size by Format
10.2.1 Middle East & Africa Online Advertising Market Size by Format (2016-2021)
10.2.2 Middle East & Africa Online Advertising Market Size by Format (2022-2027)
10.2.3 Middle East & Africa Online Advertising Market Size by Format (2016-2027)
10.3 Middle East & Africa Online Advertising Market Size by Application
10.3.1 Middle East & Africa Online Advertising Market Size by Application (2016-2021)
10.3.2 Middle East & Africa Online Advertising Market Size by Application (2022-2027)
10.3.3 Middle East & Africa Online Advertising Market Size by Application (2016-2027)
10.4 Middle East & Africa Online Advertising Market Size by Country
10.4.1 Middle East & Africa Online Advertising Market Size by Country (2016-2021)
10.4.2 Middle East & Africa Online Advertising Market Size by Country (2022-2027)
10.4.3 Turkey
10.4.4 Saudi Arabia
10.4.5 UAE
11 Key Players Profiles
11.1 Amazon
11.1.1 Amazon Company Details
11.1.2 Amazon Business Overview
11.1.3 Amazon Online Advertising Introduction
11.1.4 Amazon Revenue in Online Advertising Business (2016-2021)
11.1.5 Amazon Recent Development
11.2 Aol
11.2.1 Aol Company Details
11.2.2 Aol Business Overview
11.2.3 Aol Online Advertising Introduction
11.2.4 Aol Revenue in Online Advertising Business (2016-2021)
11.2.5 Aol Recent Development
11.3 Baidu
11.3.1 Baidu Company Details
11.3.2 Baidu Business Overview
11.3.3 Baidu Online Advertising Introduction
11.3.4 Baidu Revenue in Online Advertising Business (2016-2021)
11.3.5 Baidu Recent Development
11.4 Facebook
11.4.1 Facebook Company Details
11.4.2 Facebook Business Overview
11.4.3 Facebook Online Advertising Introduction
11.4.4 Facebook Revenue in Online Advertising Business (2016-2021)
11.4.5 Facebook Recent Development
11.5 Google
11.5.1 Google Company Details
11.5.2 Google Business Overview
11.5.3 Google Online Advertising Introduction
11.5.4 Google Revenue in Online Advertising Business (2016-2021)
11.5.5 Google Recent Development
11.6 IAC
11.6.1 IAC Company Details
11.6.2 IAC Business Overview
11.6.3 IAC Online Advertising Introduction
11.6.4 IAC Revenue in Online Advertising Business (2016-2021)
11.6.5 IAC Recent Development
11.7 Linkedin
11.7.1 Linkedin Company Details
11.7.2 Linkedin Business Overview
11.7.3 Linkedin Online Advertising Introduction
11.7.4 Linkedin Revenue in Online Advertising Business (2016-2021)
11.7.5 Linkedin Recent Development
11.8 Microsoft
11.8.1 Microsoft Company Details
11.8.2 Microsoft Business Overview
11.8.3 Microsoft Online Advertising Introduction
11.8.4 Microsoft Revenue in Online Advertising Business (2016-2021)
11.8.5 Microsoft Recent Development
11.9 Twitter
11.9.1 Twitter Company Details
11.9.2 Twitter Business Overview
11.9.3 Twitter Online Advertising Introduction
11.9.4 Twitter Revenue in Online Advertising Business (2016-2021)
11.9.5 Twitter Recent Development
11.10 Yahoo
11.10.1 Yahoo Company Details
11.10.2 Yahoo Business Overview
11.10.3 Yahoo Online Advertising Introduction
11.10.4 Yahoo Revenue in Online Advertising Business (2016-2021)
11.10.5 Yahoo Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
Table 1. Global Online Advertising Market Size Growth Rate by Format (US$ Million):2016 VS 2021 VS 2027
Table 2. Key Players of Social Media
Table 3. Key Players of Search Engine
Table 4. Key Players of Video
Table 5. Key Players of Email
Table 6. Key Players of Others
Table 7. Global Online Advertising Market Size Growth by Application (US$ Million): 2016 VS 2021 VS 2027
Table 8. Global Online Advertising Market Size by Regions (US$ Million): 2016 VS 2021 VS 2027
Table 9. Global Online Advertising Market Size by Regions (2016-2021) & (US$ Million)
Table 10. Global Online Advertising Market Share by Regions (2016-2021)
Table 11. Global Online Advertising Forecasted Market Size by Regions (2022-2027) & (US$ Million)
Table 12. Global Online Advertising Market Share by Regions (2022-2027)
Table 13. Online Advertising Market Trends
Table 14. Online Advertising Market Drivers
Table 15. Online Advertising Market Challenges
Table 16. Online Advertising Market Restraints
Table 17. Global Online Advertising Revenue by Players (2016-2021) & (US$ Million)
Table 18. Global Online Advertising Market Share by Players (2016-2021)
Table 19. Global Top Online Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Online Advertising as of 2020)
Table 20. Ranking of Global Top Online Advertising Companies by Revenue (US$ Million) in 2020
Table 21. Global 5 Largest Players Market Share by Online Advertising Revenue (CR5 and HHI) & (2016-2021)
Table 22. Key Players Headquarters and Area Served
Table 23. Key Players Online Advertising Product Solution and Service
Table 24. Date of Enter into Online Advertising Market
Table 25. Mergers & Acquisitions, Expansion Plans
Table 26. Global Online Advertising Market Size by Format (2016-2021) (US$ Million)
Table 27. Global Online Advertising Revenue Market Share by Format (2016-2021)
Table 28. Global Online Advertising Forecasted Market Size by Format (2022-2027) (US$ Million)
Table 29. Global Online Advertising Revenue Market Share by Format (2022-2027) & (US$ Million)
Table 30. Global Online Advertising Market Size Share by Application (2016-2021) & (US$ Million)
Table 31. Global Online Advertising Revenue Market Share by Application (2016-2021)
Table 32. Global Online Advertising Forecasted Market Size by Application (2022-2027) (US$ Million)
Table 33. Global Online Advertising Revenue Market Share by Application (2022-2027) & (US$ Million)
Table 34. North America Online Advertising Market Size by Format (2016-2021) (US$ Million)
Table 35. North America Online Advertising Market Size by Format (2022-2027) & (US$ Million)
Table 36. North America Online Advertising Market Size by Application (2016-2021) (US$ Million)
Table 37. North America Online Advertising Market Size by Application (2022-2027) & (US$ Million)
Table 38. North America Online Advertising Market Size by Country (2016-2021) & (US$ Million)
Table 39. North America Online Advertising Market Size by Country (2022-2027) & (US$ Million)
Table 40. Europe Online Advertising Market Size by Format (2016-2021) (US$ Million)
Table 41. Europe Online Advertising Market Size by Format (2022-2027) & (US$ Million)
Table 42. Europe Online Advertising Market Size by Application (2016-2021) (US$ Million)
Table 43. Europe Online Advertising Market Size by Application (2022-2027) & (US$ Million)
Table 44. Europe Online Advertising Market Size by Country (2016-2021) & (US$ Million)
Table 45. Europe Online Advertising Market Size by Country (2022-2027) & (US$ Million)
Table 46. Asia-Pacific Online Advertising Market Size by Format (2016-2021) (US$ Million)
Table 47. Asia-Pacific Online Advertising Market Size by Format (2022-2027) & (US$ Million)
Table 48. Asia-Pacific Online Advertising Market Size by Application (2016-2021) (US$ Million)
Table 49. Asia-Pacific Online Advertising Market Size by Application (2022-2027) & (US$ Million)
Table 50. Asia-Pacific Online Advertising Market Size by Region (2016-2021) & (US$ Million)
Table 51. Asia-Pacific Online Advertising Market Size by Region (2022-2027) & (US$ Million)
Table 52. Latin America Online Advertising Market Size by Format (2016-2021) (US$ Million)
Table 53. Latin America Online Advertising Market Size by Format (2022-2027) & (US$ Million)
Table 54. Latin America Online Advertising Market Size by Application (2016-2021) (US$ Million)
Table 55. Latin America Online Advertising Market Size by Application (2022-2027) & (US$ Million)
Table 56. Latin America Online Advertising Market Size by Country (2016-2021) & (US$ Million)
Table 57. Latin America Online Advertising Market Size by Country (2022-2027) & (US$ Million)
Table 58. Middle East & Africa Online Advertising Market Size by Format (2016-2021) (US$ Million)
Table 59. Middle East & Africa Online Advertising Market Size by Format (2022-2027) & (US$ Million)
Table 60. Middle East & Africa Online Advertising Market Size by Application (2016-2021) (US$ Million)
Table 61. Middle East & Africa Online Advertising Market Size by Application (2022-2027) & (US$ Million)
Table 62. Middle East & Africa Online Advertising Market Size by Country (2016-2021) & (US$ Million)
Table 63. Middle East & Africa Online Advertising Market Size by Country (2022-2027) & (US$ Million)
Table 64. Amazon Company Details
Table 65. Amazon Business Overview
Table 66. Amazon Online Advertising Product
Table 67. Amazon Revenue in Online Advertising Business (2016-2021) & (US$ Million)
Table 68. Amazon Recent Development
Table 69. Aol Company Details
Table 70. Aol Business Overview
Table 71. Aol Online Advertising Product
Table 72. Aol Revenue in Online Advertising Business (2016-2021) & (US$ Million)
Table 73. Aol Recent Development
Table 74. Baidu Company Details
Table 75. Baidu Business Overview
Table 76. Baidu Online Advertising Product
Table 77. Baidu Revenue in Online Advertising Business (2016-2021) & (US$ Million)
Table 78. Baidu Recent Development
Table 79. Facebook Company Details
Table 80. Facebook Business Overview
Table 81. Facebook Online Advertising Product
Table 82. Facebook Revenue in Online Advertising Business (2016-2021) & (US$ Million)
Table 83. Facebook Recent Development
Table 84. Google Company Details
Table 85. Google Business Overview
Table 86. Google Online Advertising Product
Table 87. Google Revenue in Online Advertising Business (2016-2021) & (US$ Million)
Table 88. Google Recent Development
Table 89. IAC Company Details
Table 90. IAC Business Overview
Table 91. IAC Online Advertising Product
Table 92. IAC Revenue in Online Advertising Business (2016-2021) & (US$ Million)
Table 93. IAC Recent Development
Table 94. Linkedin Company Details
Table 95. Linkedin Business Overview
Table 96. Linkedin Online Advertising Product
Table 97. Linkedin Revenue in Online Advertising Business (2016-2021) & (US$ Million)
Table 98. Linkedin Recent Development
Table 99. Microsoft Company Details
Table 100. Microsoft Business Overview
Table 101. Microsoft Revenue in Online Advertising Business (2016-2021) & (US$ Million)
Table 102. Microsoft Recent Development
Table 103. Twitter Company Details
Table 104. Twitter Business Overview
Table 105. Twitter Online Advertising Product
Table 106. Twitter Revenue in Online Advertising Business (2016-2021) & (US$ Million)
Table 107. Twitter Recent Development
Table 108. Yahoo Company Details
Table 109. Yahoo Business Overview
Table 110. Yahoo Online Advertising Product
Table 111. Yahoo Revenue in Online Advertising Business (2016-2021) & (US$ Million)
Table 112. Yahoo Recent Development
Table 113. Research Programs/Design for This Report
Table 114. Key Data Information from Secondary Sources
Table 115. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Online Advertising Market Share by Format: 2020 VS 2027
Figure 2. Social Media Features
Figure 3. Search Engine Features
Figure 4. Video Features
Figure 5. Email Features
Figure 6. Others Features
Figure 7. Global Online Advertising Market Share by Application: 2020 VS 2027
Figure 8. Automotive Case Studies
Figure 9. BFSI Case Studies
Figure 10. Education Case Studies
Figure 11. Healthcare Case Studies
Figure 12. Retail Case Studies
Figure 13. Telecommunication and Information Technology-Enabled Services (ITES) Case Studies
Figure 14. Others Case Studies
Figure 15. Online Advertising Report Years Considered
Figure 16. Global Online Advertising Market Size (US$ Million), Year-over-Year: 2016-2027
Figure 17. Global Online Advertising Market Size (US$ Million), 2016 VS 2021 VS 2027
Figure 18. Global Online Advertising Market Share by Regions: 2020 VS 2027
Figure 19. Global Online Advertising Market Share by Regions (2022-2027)
Figure 20. Global Online Advertising Market Share by Players in 2020
Figure 21. Global Top Online Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Online Advertising as of 2020
Figure 22. The Top 10 and 5 Players Market Share by Online Advertising Revenue in 2020
Figure 23. Global Online Advertising Revenue Market Share by Format (2016-2021)
Figure 24. Global Online Advertising Revenue Market Share by Format (2022-2027)
Figure 25. North America Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 26. North America Online Advertising Market Share by Format (2016-2027)
Figure 27. North America Online Advertising Market Share by Application (2016-2027)
Figure 28. North America Online Advertising Market Share by Country (2016-2027)
Figure 29. United States Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 30. Canada Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 31. Europe Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 32. Europe Online Advertising Market Share by Format (2016-2027)
Figure 33. Europe Online Advertising Market Share by Application (2016-2027)
Figure 34. Europe Online Advertising Market Share by Country (2016-2027)
Figure 35. Germany Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 36. France Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 37. U.K. Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 38. Italy Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 39. Russia Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 40. Nordic Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 41. Asia-Pacific Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 42. Asia-Pacific Online Advertising Market Share by Format (2016-2027)
Figure 43. Asia-Pacific Online Advertising Market Share by Application (2016-2027)
Figure 44. Asia-Pacific Online Advertising Market Share by Region (2016-2027)
Figure 45. China Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 46. Japan Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 47. South Korea Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 48. Southeast Asia Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 49. India Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 50. Australia Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 51. Latin America Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 52. Latin America Online Advertising Market Share by Format (2016-2027)
Figure 53. Latin America Online Advertising Market Share by Application (2016-2027)
Figure 54. Latin America Online Advertising Market Share by Country (2016-2027)
Figure 55. Mexico Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 56. Brazil Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 57. Middle East & Africa Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 58. Middle East & Africa Online Advertising Market Share by Format (2016-2027)
Figure 59. Middle East & Africa Online Advertising Market Share by Application (2016-2027)
Figure 60. Middle East & Africa Online Advertising Market Share by Country (2016-2027)
Figure 61. Turkey Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 62. Saudi Arabia Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 63. UAE Online Advertising Market Size YoY Growth (2016-2027) & (US$ Million)
Figure 64. Amazon Revenue Growth Rate in Online Advertising Business (2016-2021)
Figure 65. Aol Revenue Growth Rate in Online Advertising Business (2016-2021)
Figure 66. Baidu Revenue Growth Rate in Online Advertising Business (2016-2021)
Figure 67. Facebook Revenue Growth Rate in Online Advertising Business (2016-2021)
Figure 68. Google Revenue Growth Rate in Online Advertising Business (2016-2021)
Figure 69. IAC Revenue Growth Rate in Online Advertising Business (2016-2021)
Figure 70. Linkedin Revenue Growth Rate in Online Advertising Business (2016-2021)
Figure 71. Microsoft Revenue Growth Rate in Online Advertising Business (2016-2021)
Figure 72. Twitter Revenue Growth Rate in Online Advertising Business (2016-2021)
Figure 73. Yahoo Revenue Growth Rate in Online Advertising Business (2016-2021)
Figure 74. Bottom-up and Top-down Approaches for This Report
Figure 75. Data Triangulation
Figure 76. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Amazon Aol Baidu Facebook Google IAC Linkedin Microsoft Twitter Yahoo