A smart toilet is commonly defined as a toilet device that automatically opens up and flushes a toilet or urinal when finished. It consists of hardware components such as bottom washers, water jets, blow dryers, and artificial flush sounds to mask noises. A smart toilet also has many built-in features such as a heated seat and automatic dryer. They are becoming a part of the current trend of smart homes. Smart toilets are a major saving of electricity and water. They can sense how much water a consumer needs to flush the toilet. Furthermore, smart toilets provide better user experience, sustainability and improved hygiene by combining sophisticated styles with intuitive technology.
The global market for Smart Toilets is projected to grow steadily between 2019 and 2027. In 2020, the size of the market was estimated at almost 3.47 billion U.S. dollars, with the 9.87 million units sales in worldwide. In 2027, the market size is forecast to surpass 5.17 billion U.S. dollars.
Technological Advancements Propelling the Growth of the Global Smart Toilet Market
IoT technology and voice-activated equipment are becoming more prevalent in the industry. Industry players are consistently integrating different cutting-edge hygiene technologies, such as Bluetooth connectivity, UV lighting, auto open seat covers, auto flush, and much more, to provide a better washroom experience to users. For example, Toto's Neorest 750H bidet has an adjustable heated seat, automatic lid operation, automatic flushing, automatic deodorizing, and multiple bidet wash modes (such as oscillating and pulsating comfort washing). Neorest's real charm is revealed after it has been used, when the smart toilet undertakes the task of cleaning, something that no one wants to do. Similarly, Numi—a technologically advanced smart toilet by Kohler comes with a motion-activated lid that automatically raises as soon as the user approaches. What’s more, Numi can be paired with smart devices via Bluetooth so that users can play out the music of their choice.

Consumer’s Consciousness Towards Energy-Efficient Technology is Driving Market Growth
People are now more concerned about energy conservation in light of the current climatic conditions and unequal distribution of scarce resources. In terms of long-term advantages, smart toilets offer better alternatives for water conservation since they are equipped with automated flushes that use gauging methods to determine the amount of water needed to flush. For instance, ordinary toilets use 5 to 7 gallons of water to flush whereas smart toilets use as little as 1.6 gallons. It may seem insignificant for a one-time event, but according to different studies, 2 to 3 billion gallons of water are flushed every day in the United States. Therefore, consumers are switching to intelligent toilets which not only conserve water but also reduce their water bills. Additionally, smart toilets are also equipped with technology that can warn you if there is a leak or damage, which is very handy because leaking drainage is one of the leading causes of water wastage.

Global Smart Toilet Market: Competitive Landscape

The smart toilet market is relatively concentrated. The market share of the top 3 player exceeds 60%, the smart toilet market mainly dominated by Toto, LIXIL,Panasonic and other leading enterprises, Promotion of water-saving technology, along with urbanization in emerging countries, provides lucrative opportunities in the Smart Toilets market. Overall, the competitive rivalry among existing competitors is high. Moving forward, acquisitions and collaboration of large companies with startups are expected, which are focused towards innovation.