While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.

Market Analysis and Insights: Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market
The global Automotive Augmented Reality (AR) and Virtual Reality (VR) market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027.
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Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Scope and Market Size
Automotive Augmented Reality (AR) and Virtual Reality (VR) market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Automotive Augmented Reality (AR) and Virtual Reality (VR) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast and in terms of revenue and forecast for the period 2016-2027.

Segment
Augmented Reality (AR)
Virtual Reality (VR)

Segment
Research & Development
Manufacturing & Supply
Marketing & Sales
Aftersales
Support Functions
Product

By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Continental
Microsoft
Visteon Corporation
Volkswagen
Unity
Bosch
DAQRI
HTC
Hyundai Motor
Wayray